Director, IM Social Media Strategy

Johnson & Johnson Innovative Medicine•New Brunswick, NJ

16h•$150,000 - $258,750•Hybrid

About The Position

We are searching for the best talent join our team as the Director, Innovative Medicine Social Media Strategy. This role will sit out of our New Brunswick, Nj office on a hybrid work schedule. The Director, Innovative Medicine Social Media Strategy leads global social media strategy, governance, and channel operations for Innovative Medicine. This role sets the vision and operating model for Innovative Medicine’s global social channels—driving brand trust, reputation, and audience engagement while ensuring compliant, secure, and consistent execution across paid and organic social. The Director collaborates with Enterprise and colleagues worldwide on social content and strategy to ensure business priorities are amplified from the markets to the right audiences at the right time. The Director partners closely with Communications, Legal, Regulatory, Privacy, Security, HR, Issues & Crisis, and local/region teams to enable publishing, proactive community engagement, and rapid response when needed.

Requirements

Bachelor’s degree required (Communications, Marketing, Journalism, Public Relations, or related field).
10+ years of progressive experience in social media strategy, digital communications, and/or integrated marketing, including leadership in a large, sophisticated organization.
5+ years of people leadership experience, with demonstrated ability to build and develop teams across strategy, operations, creative, and analytics.
Demonstrated experience operating in a regulated and/or reputation-sensitive environment, with ability to partner effectively with Legal/Regulatory/Privacy teams and implement compliant workflows.
Deep expertise across major social platforms (e.g., LinkedIn, Instagram, TikTok, YouTube, X) and strong understanding of platform governance, brand safety, accessibility, and community management standards.
Proven ability to set critical metrics, build measurement frameworks, and translate data into strategic recommendations for senior leaders.
Experience leading paid social governance and collaborating with Media teams on targeting, optimization, and measurement.
Excellent writing, editing, and editorial judgment; strong ability to protect and evolve brand voice across channels.
Exceptional cross-functional leadership skills in a global environment; comfortable influencing without authority.
Ability to lead multiple high-priority workstreams with strong attention to detail and a bias for action.

Nice To Haves

Experience in healthcare, pharmaceuticals, medical devices, consumer health, or similarly regulated industries.
Experience leading social governance programs, including policy development, training, channel onboarding, and audit/monitoring processes.
Understanding of global compliance considerations (e.g., privacy/data protection, records management, disclosures, accessibility) as they relate to social media operations.
Hands-on experience with social publishing, listening, and analytics platforms (e.g., Sprinklr, Khoros, Hootsuite, Brandwatch) and dashboarding/BI tools.
Experience partnering with executive communications teams to build and lead leader visibility and thought leadership on social.
Demonstrated crisis communications and issues management experience, including real-time coordination and escalation.

Responsibilities

Define and evolve the Innovative Medicine global social media strategy and roadmap aligned to the business objectives and priorities; translate strategy into clear plans, channel charters, and playbooks.
Lead the social media governance model for Innovative Medicine global social channels, including policies, guardrails, and risk controls appropriate for a regulated environment; ensure adherence to platform terms, advertising rules, record retention, accessibility standards, and privacy/security requirements.
Establish and optimize compliant workflows with Legal, Regulatory, Medical/Clinical, Privacy, and Security teams (e.g., review pathways, escalation protocols, documentation standards) to enable timely publishing while managing risk.
Lead day-to-day operations for Innovative Medicine’s global social channels (publishing cadence, community management, moderation, critical issue, and after-hours coverage); maintain channel hygiene, access controls, role-based permissions, and credential management in partnership with IT/Security.
Partner with team members around the world who develop editorial/content to ensure social-first storytelling and an editorial plan that amplifies Innovative Medicine business priorities; optimize creative formats and distribution based on audience insights, timing, and channel protocols.
Set standards for community management in sensitive healthcare contexts (misinformation, adverse events, product complaints, crisis/issue scenarios); coordinate with Communications and Issues & Crisis teams on response strategy, alignment, and critical issues.
Define key performance indicator framework across awareness, engagement, reputation signals, traffic, and conversion where appropriate; deliver dashboards and insights that inform content optimization and executive reporting.
Lead paid social strategy and governance (targeting, brand safety, creative testing, measurement) and partner with Media/Performance Marketing teams to ensure consistent standards and integrated plans.
Maintain and develop relationships with platform partners and third-party vendors (publishing tools, social listening, community management, influencer/creator partners where applicable), including scope, SLAs, budget, and performance.
Liaise with communications and social colleagues worldwide (regions, markets, and functions) to align on content and strategy; provide training, templates, and consultation; and coordinate cross-market moments (campaigns, announcements, executive visibility, events) so that business priorities are amplified from the markets to the right audiences at the right time.
Lead social listening strategy to identify reputation risks, emerging issues, audience needs, and cultural moments; share insights with Communications, Public Affairs, Brand, and Insights/Analytics teams to inform strategy.
Direct social coverage plans for major Innovative Medicine moments (news announcements, scientific congresses, leadership moments, corporate achievements), ensuring message discipline, accessibility, and rapid approvals.
Lead one direct report and a collection of indirect oversight to set clear roles, processes, and performance expectations.

Benefits

Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
10 days Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
Employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.