Director II Product Management

American Medical Association•Chicago, IL

1d•$152,939 - $206,519•Hybrid

About The Position

The American Medical Association (AMA) is seeking a Director II Product Management for its Publishing team. This hybrid role, based in Chicago, IL, requires three days a week in the office. The position serves as the "Voice of the User" and "Voice of the Customer" for platform and product development within the JAMA Network digital portfolio. The Director will develop and execute platform management and improvement strategies for JAMA Network and its associated publications. Key responsibilities include researching and educating leadership on new technologies like AI, managing platform and development vendors, ideating and developing websites, seeking investment, enhancing online products, growing engagement and revenue, optimizing workflows and costs, mitigating risks, and improving organizational culture and sustainability. The role also addresses the needs of external customers through support operations and new development.

Requirements

BA or BS required, with PMP, and Six Sigma or similar certifications preferred
10+ years’ experience in developing and managing digital products: authoring requirements, generating acceptance criteria, releasing products to a wide and mature end user audience
10+ years’ experience in publishing industry and/or digital education business with advanced knowledge of revenue streams and cost structures of complex publishing organizations
5+ years experience in people management required; able to attract and develop talent
Experience with stage-gate, lean, and/or agile product development processes, representing the voice of customer, business, and user as lead ‘product owner’ within agile software development team frameworks
Experience leveraging wireframe and flow chart software to analyze, define, and present workflows (ie. Balsalmiq, InVision, or equivalent of Visio)
Proven track record in the responsibilities of driving product growth through clearly defined KPIs, data analysis and targeted online engagement marketing programs; manages vendors effectively
Experience leveraging analytics software to analyze, understand and drive data driven decision making (ie. Tableau, Power BI, Google Search Console, Google Analytics, Data Bricks, Snowflake, etc.)
A solid foundational understanding of latest digital publishing technologies including AI and mobile computing platforms, integration and development with agent-based and LLM AI foundation models, XML/XQUERY/XSLT, content management platforms, search/semantics, HTML/CSS/JavaScript
Demonstrable communication, leadership, and influencing skills; able to inform and influence internal and external business and technical audiences at all levels of management
Up to 15% travel required

Responsibilities

Facilitate strategic planning and drive development roadmap to respond to pressures on the JAMA Network and work closely with leadership to align strategic priorities.
Develop B:C clinician, researcher, author-facing and B:B institutional, advertiser, and corporate products and business plans including market, competitive, and financial analysis for new and expanded engagement and revenue; recommend investments to management.
Lead definition of requirements from business objectives and user needs including persona development, problem/solution analysis, customer interviews and other forms of generative product research.
Establish ongoing product refinement processes, ongoing user feedback procedures, and build consensus around product upgrades and continuous improvements that bring increased customer satisfaction and margin growth.
Align go-to-market execution with editorial, marketing, and sales to ensure seamless product integration and market penetration.
Foster strong collaboration among leadership and key stakeholders to ensure alignment and advancement of strategies and goals and translation of strategic plans into operating plans.
Communicate a clear product vision reflecting the audience, editorial and financial plans to grow JAMA Network’s competitiveness within the academic publishing and healthcare AI space.
Conduct customer research inclusive of human-centered design principles to uncover unmet needs and market opportunities; balance with continual competitive monitoring to ensure long term market growth.
Guide the digital transformation of JAMA Network from a print publisher to a web presence offering a ‘premier’ destination for MD researchers and clinicians worldwide; balancing guidance for product strategy and publishing staffing from old models to the new.
Oversee design and day-to-day agile development workflow across all platform deployments.
Lead product lifecycle discussions to continually review the product portfolio for opportunities to streamline and close underperforming or aging products and application.
Work closely with AMA Ed Hub Director of Product to support shared development, roadmaps, and provide systems knowledge to support development and operational activities.
Manage platform vendors, ensure productivity goals and defect caps are monitored and managed, identify SLA failures early and alert management to risks non-compliance prior to active issues.
Provide leadership to the support and QA group, train new functionality, assist with triage, communicate upcoming releases and develop test plans.
Oversee ticket reporting system, ensure effective triage and escalation of bugs and help requests, and identify new feature requests to populate roadmap, ensuring internal customers are heard and responded to in a consistent manner.
Manage digital tools, integrations, middleware and services relied upon by digital marketing to drive personalization and targetable customer conversions (CDP, SMS, Email, and supporting databases).
Lead the financial tracking and budgeting process for JAMA Network platform and supporting tools, ensure increases in costs are identified and work with leadership to generate strategies to maintain profit targets.
Partner with revenue team, marketing and operations leadership, evaluate performance against established goals and benchmarks, drive revenue and engagement growth, and ROI.
Partner with marketing to tightly align campaigns with revenue and traffic goals, coordinate product and marketing plans to deliver on JAMA Network strategic goals.
Collaborate with the JAMA Network revenue teams, develop strategies to grow market share, subscription, and revenue for new and existing products.
Automate digital marketing, workflows and tools targeting streamlined efficient delivery of content with minimal FTE impact and increasing satisfaction of end users.
Repackage existing content for new customers and revenue channels.
Assist editorial and marketing in customer research with end users and paying institutional, licensing and advertising customers, develop personas and online journeys for platform users.
Develop, maintain, and extend data availability, KPI measurement and metric dashboards to support business operations, marketing and sales.
Continually collaborate with leaders across the AMA units and IT to ensure consistency with the enterprise architecture and leverage shared technologies, tools, processes that impact speed to value and time to market, and identify opportunities to generate scale for impact and cost control benefiting the AMA as a whole.
Collaborate with IT and sourcing to solicit proposals, identify new vendors to cost-effectively deliver on strategy and product roadmaps, negotiate contracts and implement new solutions.
Lead, mentor and provide management oversight for professional staff.
Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.
Responsible for developing staff knowledge and skills to support career development.
May include other responsibilities as assigned