Director I, Video Production (Hybrid)

American Medical Association•Chicago, IL

5d•$128,906 - $174,241•Hybrid

About The Position

The American Medical Association (AMA) is seeking a Director I, Video Production for their Marketing & Membership Experience team. This is a hybrid position based in Chicago, IL, requiring three days a week in the office. The role is responsible for planning and executing patient-focused video content that aligns with the organization's mission. This includes overseeing the entire video production process from concept to delivery, encompassing creative development, scripting, budgeting, scheduling, and distribution across various digital channels. The position involves collaborating with internal stakeholders and external vendors to transform healthcare information into compelling visual content, utilizing performance metrics, platform insights, and industry trends to maximize reach.

Requirements

Bachelor’s degree required.
Minimum 10+ years of progressive experience in video production, digital content creation, or media leadership roles.
3+ years of experience in people management required; able to attract and develop talent.
Demonstrated success producing engaging and entertaining video content for diverse digital audiences across YouTube and major social media platforms.
Proven experience managing complex, multi-location video productions with multiple stakeholders and competing priorities.
Proven success coordinating and overseeing external production partners, agencies, and vendors.
Deep understanding of video distribution platforms, audience engagement strategies, platform-specific content formats, and performance analytics.
Demonstrated experience in optimizing sites and features for search (SEO) and experience implementing tracking code for Google analytics preferred.
Experience in storyboarding, scripting, on-location and in-studio video production (camera, lighting, audio, directing subjects, etc.), sound design and audio recording, Adobe Creative Suite (Photoshop, Premiere, Audition, After Effects, etc) preferred.
Strong leadership, project management, communication, and budget management skills.
Experience in healthcare, patient education, membership organizations, or mission-driven content environments is preferred.
Some travel required.

Responsibilities

Lead the planning and execution of patient-focused video content that engages and inspires consumer audiences while advancing the organization's mission and brand.
Contributes to the overall video and production strategy.
Manage large-scale video productions from concept through final delivery, coordinating shoots across multiple geographic locations while ensuring consistent quality, messaging, and production standards.
Direct all aspects of patient focused video production, including creative development, scripting, budgeting, scheduling, talent coordination, production, post-production, and content distribution.
Oversee the development and production of compelling video content across multiple distribution channels, including YouTube, social media platforms, websites, streaming services, and other digital media outlets.
Develop content strategies tailored to platform-specific audience behaviors, leveraging deep knowledge of YouTube, Instagram, Facebook, TikTok, LinkedIn, and emerging digital channels.
Partner with physicians, subject matter experts, marketing teams, and organizational leadership to translate complex healthcare information into engaging, accessible, and patient-centered storytelling.
Build and maintain relationships with external production companies, freelance talent, agencies, and vendors; negotiate contracts and oversee partner performance to ensure projects are delivered on time and within budget.
Analyze content performance metrics and audience engagement data to optimize creative approaches, improve reach, and maximize impact across distribution platforms.
Establish and enforce production workflows, quality standards, and brand guidelines to ensure consistency across all video content.
Stay current on industry trends, audience preferences, video technologies, platform algorithms, and emerging content formats to drive innovation and continuous improvement.
Lead, mentor, and provide management oversight for staff.
Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.
Responsible for developing staff knowledge and skills to support career development.
May include other responsibilities as assigned