Director, Hotel Level Marketing - Creative Strategy

Hilton

3d•$110,000 - $175,000•Remote

About The Position

This is your chance to be part of an in-house Commercial Services team that propels Hilton's marketing, sales, revenue management, call center, and analytics functions! As a Hotel Level Marketing (HLM) Creative Strategist you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the HLM team reporting to the Sr. Director of HLM, you will help to ensure hotels capture brand-aligned digital assets. You will also partner to standardize tools, workflows, and production quality to improve marketing performance and website conversion.

Requirements

Ten (10) years of work experience in content strategy, brand marketing, or creative leadership.
Proven experience managing multi-channel content strategies, with an eye for creative effectiveness
Demonstrated success in leading teams and collaborating with senior stakeholders
Travel up to 30%

Nice To Haves

Cross-Functional Collaboration
Experience translating business objectives into actionable content strategies.
Strong understanding of hospitality, travel, or lifestyle brands

Responsibilities

Partner on hotel content capture to help ensure quality of content is fit for media use.
Lead development of training/enablement materials
Hotel Level creative testing and optimization
Craft compelling narratives that align with brand positioning and drive engagement.
Identify agency partners for content capabilities within HLM Platform
Work with Marketing team to ensure hotel needs are met in creative briefing process for Enterprise hotel shoots.
Work in a matrixed environment to ensure hotel creative needs are met
Help to ensure website governance and guardrails are in place and provide guidance back to properties
Performance and storytelling of hotel level content impact
Ensuring appropriate training and processes exist for hotels around content
Advocating to the Enterprise for the hotel needs

Benefits

Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Mental health resources including free counseling through our Employee Assistance Program
Paid Time Off (PTO)
medical and prescription drug coverage
dental coverage
vision coverage
life insurance
short-and long-term disability insurance
a 401(k) savings plan
20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment
up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents
10 paid holidays and 2 floating holidays throughout the year
up to 5 bereavement days
flexible spending accounts
a health savings account
an employee assistance program
access to a care coordination program (“Wellthy”)
a legal services program
an educational assistance program
adoption assistance
a backup childcare program
pre-tax commuter benefit
travel discount