Director, HIV Treatment Marketing (DTP)

Gilead Sciences • Foster City, CA

8d

About The Position

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Making an impact on a global scale, for over 30 years, Gilead has been a leading innovator in treating and preventing HIV, but this expertise is just a foundation for our ambitions. As a Director, DTP (Direct to Patient) HIV Treatment Marketing, you will lead the development and implementation of patient-focused marketing strategies that inspire people with HIV to engage in their treatment journey. This position will own Patient Retention and Engagement Marketing, as well as Local and Community Marketing for Gilead’s flagship HIV treatment product, and will report to the Senior Director, DTC/DTP HIV Treatment Marketing.

Requirements

• 12+ Years with BS/BA OR 10+ Years with MS/MA or MBA
• Change Management: Ability to design and implement new ways of working/collaboration across cross-functional teams in order to support patients in changing environments
• Leadership: Ability to create, socialize, and execute a vision through others, including without direct line management; ability to generate and execute omnichannel marketing plans to reach new audiences in new ways, driving data-informed, strategic decisions even through ambiguity/without perfect information; the ideal candidate is a self-starter with strong judgement and critical thinking skills
• Strategic Thinking: Ability to craft and execute strategies that support aligned business objectives; the ideal candidate has both strong strategic thinking and strong field understanding in order to effectively connect broad national brand plans with local marketing and community initiatives; ability to zoom in and out and prioritize across myriad tactics, geographies, and audiences
• Analytics Excellence: Strong ability to develop, socialize, and implement marketing plans informed by data-driven insights; commitment to following through to meticulous and timely measurement
• Executive Presence: Proven leadership in marketing; effective senior leadership presentation skills, and cross-functional communication skills; ability to articulate and drive adoption of a vision, including without direct authority
• Collaboration: Agile and adaptable in a fast-paced, matrixed environment; highly collaborative
• Marketing Expertise: Recognized expertise in pharmaceutical branding and communications, including patient targeting and engagement

Nice To Haves

• 8+ years of marketing experience, primarily within the biopharmaceutical or pharmaceutical industry.
• MBA preferred; bachelor’s degree in marketing or a related field required.
• Extensive understanding of pharmaceutical regulatory requirements and their impact on marketing material development.
• HIV-specific experience highly desirable.
• Experience translating enterprise strategy into local market impact through field engagement, patient community programs, advocacy collaboration, local DTP marketing initiatives, or access-focused initiatives strongly preferred.
• Prior advertising, digital, or communications agency experience is a plus.

Responsibilities

• Own the very top and very bottom of our marketing funnel, leveraging the partners, ways of marketing, and technologies of the future to 1) bring more people with HIV into care, growing the treatment market; and 2) maintain each patient’s adherence once in care, driving consistency with their treatment engagement and refills.
• Build out market growth initiatives to drive initiation and re-engagement in care.
• Lead unbranded DTP/DTC strategy, including creative campaign, media plan, and messaging execution across website, digital, social, print, and other patient resources, with a particular focus on how to connect national unbranded plan to prioritized local execution moments, to engage targeted HIV populations.
• Design and own all aspects of local marketing and local media amplification of the national DTP marketing plan.
• Develop branded and unbranded local / regional market strategic plans, inclusive of communication strategies, community engagement opportunities, patient activation, and media
• Partner with the Franchise Community Engagement lead responsible for the execution of local market plans
• Lead integration of DTP strategy with HCP and AHCP strategies, and own development of patient content and resources required by those plans
• Lead strategy and patient marketing implementation for all live events, including conference strategy and oversight (brand strategy and booth/activity execution for HIV treatment DTP conferences and materials)
• Own internal field-focused (e.g. HCP team, Franchise team, Public Affairs team) strategic relationships; act as key connector between the brand team and our key partners who interface with the broader HIV community, including Franchise partners, Field partners, Public Affairs partners, and OL & HCP leads
• Own and execute the learning plan required to inform strategy design, define priorities, and drive optimization for branded and unbranded local and regional marketing in collaboration with Franchise, Media, and other partners
• Develop effective patient retention and engagement strategies aimed at optimizing brand performance and addressing unmet needs in the HIV patient journey.
• Cross-Functional Collaboration: Partner with the HIV Franchise, Public Affairs, and Community Field Teams to ensure aligned efforts for patient retention and market growth.
• Agency Management: Manage interagency team relationships to ensure performance and collaboration meet business needs.
• Budget and Resource Management: Oversee budgets and resource allocation to ensure efficient and impactful deployment of resources.
• Compliance: Ensure alignment with all relevant laws, regulations, and policies.

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans.
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Director