Director, Healthcare Sales

Tonal•Austin, TX

7d•$180,000 - $230,000

About The Position

We are seeking an execution-focused, hands-on Director of Sales to lead Tonal’s entry into the healthcare market. This is a zero-to-one role responsible for building and scaling our B2B healthcare sales function as we translate a consumer-first hardware product into a solution for providers, health systems, and enterprise partners. This is a player-coach role. You will personally source, develop, and close our earliest lighthouse customers while establishing the playbook, processes, and early team that scale the channel. You’ll bring healthcare sales expertise, a working knowledge of regulated environments, and the ability to navigate the complexity of integrating a hardware-based solution into clinical workflows. You will report to the Chief Revenue Officer and partner closely with leadership to shape go-to-market strategy in a fast-moving, build-from-scratch environment.

Requirements

8+ years of sales experience, with meaningful experience in healthcare B2B (physical therapy, chiropractic, health systems, medical devices, or MSK/rehab solutions)
Track record of individually closing complex, multi-stakeholder deals and consistently exceeding quota
Experience selling complex solutions that involve hardware, clinical workflows, or regulated products
Solid understanding of healthcare procurement cycles, stakeholder dynamics, and enterprise sales motions
Comfort operating in a zero-to-one environment—building the playbook while carrying a number
Experience navigating regulatory, compliance, and data privacy considerations in healthcare
Exceptional ability to build relationships and influence across clinical, operational, and executive stakeholders

Nice To Haves

Early people-leadership or mentoring experience a plus, with the appetite to grow and lead a team as the channel scales

Responsibilities

Execute Tonal’s Healthcare Go-To-Market Strategy
Drive the go-to-market motion to bring Tonal into healthcare settings focusing initially on physical therapy/chiropractic clinics, musculoskeletal & rehabilitation providers, and ultimately health systems
Identify high-impact use cases (e.g., physical therapy, chiropractic, musculoskeletal care, rehabilitation, injury prevention, longevity) and align them to our ideal customer profile
Shape and refine value propositions that connect Tonal’s capabilities to clinical outcomes, patient engagement, and cost savings
Build the Healthcare Sales Function
Help stand up Tonal’s healthcare sales function from the ground up, including early hiring, process, and operating rhythms
Establish repeatable sales processes, pipeline management, forecasting, and performance metrics
Partner cross-functionally with Marketing, Product, Clinical, and Customer Success teams to drive cohesive execution
Navigate Clinical and Regulatory Complexity
Sell into a regulated environment, accounting for compliance, data privacy, and procurement processes
Build relationships with diverse stakeholders, including clinicians, care delivery leaders, procurement teams, and executives
Partner with Legal, Regulatory, and Clinical teams to ensure alignment with healthcare requirements and standards
Drive Pipeline and Revenue Growth
Own pipeline development and revenue targets for the healthcare segment
Personally identify, develop, and close complex, multi-stakeholder deals with healthcare organizations
Establish early partnerships that accelerate adoption and credibility in the healthcare market
Bridge Consumer Innovation to Clinical Application
Translate a consumer hardware product into a compelling healthcare solution by aligning with clinical workflows and care pathways
Act as the voice of the healthcare customer internally, informing product roadmap, evidence generation, and market positioning
Partner with internal teams to support clinical validation, outcomes tracking, and ROI storytelling