Director, GTM Strategy & Planning

Addepar•New York, NY
•$184,000 - $265,000•Onsite

About The Position

Addepar is seeking a Sr. Manager, GTM Strategy & Planning to lead and scale the company's go-to-market strategy and revenue planning functions. This role is positioned at the intersection of strategic planning, commercial operations, and pricing strategy. The ideal candidate will possess strong leadership, deep business acumen, and the ability to translate vision into operational execution. This role is leveled as Senior Manager or Director based on experience and offers significant growth potential within Addepar's scaling GTM organization. Success in this role involves owning and driving GTM strategy and planning outcomes that directly contribute to Addepar's revenue growth. The responsibilities include leading a team and initiatives focused on pricing strategy, market segmentation, sales productivity, and operational infrastructure. The role requires establishing operational objectives for the function and close collaboration with senior leaders across Sales, Finance, Product, and Marketing to align planning efforts with Addepar's strategic priorities. Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship and authorized to begin work on their first day.

Requirements

  • 10+ years in GTM strategy, sales strategy and planning, management consulting, or a related field
  • 5+ years leading people
  • Experience at a high-growth, scaled company, ideally with global scope
  • Experience leading annual planning, territory design, or quota and capacity planning
  • Comfort with data and modeling, including BI tools (Tableau, Looker, Databricks) and Salesforce
  • Strong communication, with the ability to present complex analysis to senior leaders and influence decisions
  • Based in New York and in the office

Responsibilities

  • Coach and develop a small team, setting direction and creating an environment where people can do their best work
  • Shape the annual and long-range GTM planning cycle, including revenue planning by market, geography, and product, capacity and headcount planning, segmentation, and quota design
  • Translate company targets into bottoms-up plans with clear assumptions that align Sales, Finance, and executive leadership
  • Develop forward-looking financial models for our product-led growth and existing ARR motions, and move them from spreadsheets into Databricks
  • Track pacing and performance against plan, using AI-driven forecasting and scenario modeling to give leaders clear visibility
  • Guide territory segmentation and design
  • Partner with Sales Operations and Finance on go-to-market compensation
  • Work with Finance, Product, and Marketing on pricing and monetization, including consumption-based models
  • Connect teams across Sales, Operations, Product, Finance, Marketing, and Clients, helping remove blockers and build shared accountability
  • Bring a clear perspective, ask thoughtful questions, and challenge constructively, then commit to the decision

Benefits

  • base salary + bonus + equity + benefits
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