Director, GTM Operations

Finite State

10h•Remote

About The Position

The Director, GTM (Go-to-Market) Operations will play a pivotal role in driving operational excellence, strategic alignment, and measurable growth across the organization’s sales, marketing, customer success, and partner functions. Reporting to the Chief Revenue Officer (CRO), this individual will design, optimize, and oversee processes, tools, and metrics that enable efficient execution of our go-to-market strategies. The ideal candidate will have a proven track record of aligning cross-functional teams, improving operational workflows, and scaling business systems to deliver customer value and organizational success.

Requirements

5+ years in GTM, sales operations, revenue operations, customer operations, or related roles within a SaaS or high-growth technology company.
Proficiency in Salesforce and HubSpot required; preferred in Clay, Warmly, Salesloft, and similar GTM tools.
Proven ability to design, implement, and scale go-to-market strategies and processes.
Strong analytical skills with a focus on metrics, reporting, and actionable insights.
Demonstrated experience in developing and optimizing workflows across sales, marketing, and customer success.
Exceptional leadership, stakeholder management, and cross-functional collaboration skills.
Experience integrating AI and emerging technologies into operations.
Excellent communication skills with the ability to convey complex ideas to diverse audiences.
Ability to manage multiple projects, prioritize initiatives, and meet deadlines in a fast-paced environment.
Bachelor’s Degree in business, operations, or a related field.

Nice To Haves

Proficiency in Clay, Warmly, Salesloft, and similar GTM tools.

Responsibilities

Partner with leadership to design and implement scalable go-to-market strategies that drive revenue growth, improve customer satisfaction, and align with business objectives.
Identify and improve workflows across sales, marketing, and customer success to enhance efficiency and productivity.
Develop and maintain GTM playbooks, training programs, and tools to support the success of sales teams. Ensure alignment between sales and marketing initiatives.
Track, analyze, and report on key GTM metrics such as pipeline health, sales performance, customer acquisition cost, and retention rates.
Lead forecasting processes, territory planning, and resource allocation to ensure accurate and data-driven business decisions.
Optimize contract lifecycle processes, manage compensation programs, and support quoting workflows for efficiency.
Oversee the administration and optimization of GTM tools and platforms, including Salesforce (SFDC), HubSpot, Clay, Avoma, Salesloft, Warmly, and Sequence. Drive system hygiene, reporting, and automation.
Serve as a bridge between sales, marketing, product, and customer success teams to align initiatives, resolve operational challenges, and drive consistent execution.
Manage GTM operations budgets, providing oversight for spend allocation, ROI analysis, and cost optimization.
Create and oversee onboarding programs, training schedules, and materials to enable team readiness and continuous improvement.
Conduct win/loss analysis, customer feedback reviews, and competitive research to uncover opportunities for improvement and growth.