Director, Growth Marketing NA

Simpro•Miami, FL

About The Position

The North America Director of Growth Marketing is the single-threaded owner of regional growth outcomes, accountable for end-to-end strategy, budget, and delivery of MQLs, pipeline, and efficient growth across assigned business units. This is a general manager–style leadership role that partners closely with Sales, Product, Finance, and shared services to drive scalable, high-performing growth. This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

Requirements

Substantial experience owning regional growth outcomes (MQLs, pipeline, revenue contribution, efficiency) with measurable results
Strong capability in growth strategy, planning, and budget ownership, including investment optimisation and trade-offs
Deep channel leadership across paid media, events, and partner marketing, with an outcomes-first mindset
Strong analytical and financial acumen (ROI, ROAS, CAC, LTV:CAC, funnel conversion, forecast accuracy)
Demonstrated ability to lead cross-functional execution with Sales, Product, Finance, and shared services
Experience supporting PLG and sales-assisted motions; strong understanding of ICP/GTM alignment
Strong operational rigour: cadence, prioritisation, performance reviews, and scalable execution practices
People leadership experience managing managers and/or senior ICs; ability to build high-performing teams
Executive presence and clear communication; comfortable representing the region in senior forums
Degree in Marketing, Business, or related field (or equivalent experience)

Responsibilities

Own regional growth outcomes across MQLs, pipeline, revenue contribution, conversion, and efficiency.
Act as the primary growth marketing leader for the region in leadership and executive forums.
Set and execute the regional growth strategy and annual/quarterly plans aligned to business unit priorities.
Manage and allocate regional growth budgets across paid media, events (field/virtual/partner-led), and partner marketing.
Own channel performance, prioritisation, and trade-offs, optimising mix using ROI, ROAS, CAC, and LTV:CAC.
Ensure channels and campaigns align to regional ICPs and GTM motions, supporting both PLG and sales-assisted growth.
Own regional event calendar and performance outcomes; drive execution excellence across programs.
Sponsor and lead regional partner GTM strategy, including partner summits and partner-sourced pipeline targets.
Oversee partner marketing handoffs and execution in partnership with shared services, including transition periods.
Partner with Sales on targeting, conversion, forecasting, and performance reviews; drive accountable operating cadence.
Collaborate with Product and Lifecycle teams to support PLG motions and improve funnel performance.
Lead and develop the regional growth pod (e.g., Demand Gen, Field, Partner), managing managers and/or senior ICs.
Set priorities for shared services (Web/SEO, Growth Programs, Analytics) to drive incremental growth leverage.

Benefits

Responsible Time Off
Comprehensive medical, dental, vision package with 100% employer paid options
Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.
Wellness Challenge App, Diabetes Prevention App, and Health Hub App
401k/Retirement Plan with 6% employer match
Generous Parental Leave Program
Paid Volunteer Leave Days
Public Holiday Exchange Scheme
Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!
Talent Referral Program – get rewarded for referring a friend to join our team!
Diverse training & internal networking opportunities across all of our product lines
Opportunities for career progression and development
Service recognition awards