Director, Grocery Channel

Carbliss

2d•Hybrid

About The Position

Carbliss is a brand of SNFood & Beverage, a family-owned and operated Ready to Drink Cocktail company that values quality, excellence, and innovation. We seek exceptional individuals who are motivated to learn and grow throughout their careers. An entrepreneurial spirit and adaptability are essential for success in our dynamic environment, from distribution and marketing to sales and service. As the Director, Grocery Channel at Carbliss, you will be instrumental in driving the growth, distribution, and successful execution of Carbliss Premium Spirits Cocktails within the Grocery channel. This role involves building and nurturing relationships with key retail accounts and distributor partners to ensure our brands achieve optimal positioning across National, Regional, and Local Grocery Chains. You will be responsible for overseeing the execution of all Carbliss SKUs in assigned Key Accounts and geographies, ensuring adherence to standards for distribution, pricing, promotions, displays, and merchandising. A key aspect of this role is developing direct business relationships with top retail chains while collaborating closely with distributor Key Account teams and sales personnel to expand Carbliss's presence in the Grocery channel. You will partner with distributors to guarantee proper execution and support for all Carbliss brands and packages across the designated retail customer base. Identifying high-potential markets and Key Accounts for growth, and formulating plans to enhance distribution, sales, and promotional execution will be critical. You will also collaborate with distributor Key Account teams to plan, implement, and assess marketing programs, ensuring efficient resource utilization and intended initiative execution. Supporting the development of the Grocery Channel Target List and overseeing its execution across identified accounts is also part of this role. Ensuring that Carbliss marketing updates, programs, and initiatives are effectively communicated and implemented throughout the assigned geography is essential. You will analyze depletion trends, syndicated data, distribution, and sales performance to pinpoint risks, opportunities, and market gaps. Partnering with distributor Key Account and inventory teams to devise growth strategies, set volume and execution goals, manage wholesaler inventory, oversee forecasts, and identify potential out-of-stock situations will be a core responsibility. Evaluating new business opportunities by assessing volume projections, promotional activities, pricing, margins, and the necessary resources for sustained growth is also expected. You will provide monthly updates on account and channel performance to key Carbliss personnel and distributor partners, along with detailed sales, distribution, budgeting, and syndicated data analysis as required. Collaboration with internal teams, including Sales, Key Accounts, Marketing, Operations, HR, and Finance, is crucial to support business objectives and drive growth in the Grocery channel.

Requirements

5-7 years of distributor management experience within the beer category or beverage consumer packaged goods (CPG) industry.
5-7 years of experience calling directly on the Grocery channel preferred.
5-7 years of direct experience calling on Kroger headquarters and the ABSCO Division headquarters preferred.
Extensive experience working across multiple markets and states within the alcoholic or non-alcoholic beverage industry, with an understanding of regional market differences.
Proven experience influencing executive leadership, senior management, and field-level personnel across distributor, Key Account, and internal teams.
Strong analytical capabilities and experience working with syndicated sales data, including IRI and Nielsen.
Proficiency in Excel, PowerPoint, and Word.
Demonstrated ability to collaborate cross-functionally with Sales, Key Accounts, Marketing, Operations, HR, and Finance.
Willingness and ability to travel up to 50%.

Nice To Haves

Experience with VIP and other internal data systems preferred.

Responsibilities

Build and maintain relationships with key retail accounts and distributor partners.
Oversee the execution of all Carbliss SKUs across assigned Key Accounts and geographies, ensuring standards are met for distribution, pricing, promotions, displays, and merchandising.
Build direct business relationships with top retail chains while working closely with distributor Key Account teams and sales personnel.
Partner with distributors to ensure proper execution and support for all Carbliss brands and packages.
Identify priority markets and Key Accounts that offer the greatest opportunities for growth, and develop plans to improve distribution, sales, and promotional execution.
Collaborate with distributor Key Account teams to plan, implement, and evaluate marketing programs.
Support the development of the Grocery Channel Target List and oversee execution across identified accounts.
Ensure Carbliss marketing updates, programs, and initiatives are communicated and executed throughout the assigned geography.
Analyze depletion trends, syndicated data, distribution, and sales performance to identify risks, opportunities, and gaps in the market.
Partner with distributor Key Account and inventory teams to develop growth strategies, establish volume and execution goals, monitor wholesaler inventory, manage forecasts, and identify potential out-of-stock risks.
Evaluate new business opportunities by assessing volume projections, promotional activity, pricing, margins, and the resources needed to support long-term growth.
Provide monthly account and channel updates to key Carbliss personnel and distributor partners, along with additional sales, distribution, budgeting, and syndicated data analysis as needed.
Work cross-functionally with Sales, Key Accounts, Marketing, Operations, HR, and Finance to support business objectives and drive Grocery channel growth.

Benefits

Medical, Dental, and Vision
401(k) Retirement Plan (Immediate 4% Employer Match)
Health Savings Account (HSA)
Critical Illness, Accident coverage, and Hospital Indemnity
Life Insurance (100% Company-Paid)
Short- and Long-Term Disability Insurance (100% Company-Paid)
6 Weeks Paid Maternity & Paternity Leave
Competitive Salary + Bonus
Paid Time Off (PTO) + 9 Paid Holidays (Veterans receive Veterans Day off as a bonus)
Birthday Off to Celebrate You!
All-Inclusive Annual Trip for Two
Company-branded apparel allowance
Employee Discount and Perks Program