Director, Global VELYS Downstream Marketing – Spine (Global Markets)

Johnson & Johnson•West Chester, MA

7d•Hybrid

About The Position

We are searching for the best talent to join our DePuy Synthes team as a Director, Global VELYS Downstream Marketing – Spine (Global Markets) to be preferably located in Raynham, MA, however, additional US (Palm Beach Gardens, FL and West Chester, PA) locations may be considered. This role leads global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives. It drives commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns. The position serves as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders. It supports the achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives. Additionally, it contributes to organizational effectiveness by supporting talent development and capability building within the Global Growth Marketing (GGM) team. The role directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning. It develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute the brand plan. It builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities. The role communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams. It partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns. It leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities. It advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact. It ensures alignment to GGM operating principles and delivers results against key performance indicators. The role guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies. It oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs. It fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership Imperatives with team and enterprise strategies and goals.

Requirements

A minimum of a BA/BS degree or equivalent is required; Business/Marketing/Finance degree preferred.
A minimum of 8+ years experience in healthcare / medical device marketing, sales, finance, or other commercial experience is required.
Strong financial acumen — ability to build and explain ROI models, capital budgets, and financing impacts.
Strong Supply Chain acumen – ability to manage demand signals, inventory, and field service engineering teams.
Proven program and change management skills — able to design and run onboarding/adoption programs and govern handoffs across teams.
Demonstrated leadership including the ability to lead and manage through change is required.
Strong customer engagement and management skills required.
Track record of success working within a matrixed organizational environment; enterprise mindset decision-making is required.
Excellent understanding of customer, business intelligence and industry trends is required.
Excellent listening, written, and oral communications skills; excellent organizational skills along with the ability to make sales presentations with positive results is required.
Ability to manage stakeholders; which includes communicating, influencing, and providing comprehensive solutions is required.
Strong problem-solving, organizational, and project management skills, including the ability to design, structure, and lead projects is required.

Nice To Haves

MBA preferred.
Spine robotic experience preferred.
Strong talent development identification and management preferred.

Responsibilities

Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.
Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns.
Leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities.
Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
Ensures alignment to GGM operating principles and delivers results against key performance indicators.
Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
Fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership Imperatives with team and enterprise strategies and goals.

Benefits

Consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year (may vary by state)
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year