Director, Global Trade Marketing - Philosophy

coty•New York, NY

11d•$150,000 - $190,000

About The Position

Global Trade Marketing Director of Philosophy will play a leadership role in providing strategic commercial guidance worldwide to deliver projected net revenues growth and market share gain and expand the brand in the US, Canada and other international markets. Role will be responsible for translating the Global Brand Strategy into a clear trade and omnichannel strategy. As it is a fully end to end team, the trade marketing leaders works closely with the global marketing product innovation leaders, the US Activation team and the DTC.com team crucially the leaders of the affiliates (US, Canada, and top European/APAC markets) to deliver robust 4P and global trade marketing toolkits for all launches and detailed 4P playbooks for commercial excellence including clear retailer priorities and investment allocations across channels. This includes omnichannel promotional guidelines. This smart, passionate individual will effectively leverage experience, knowledge, and skills to encourage strategic thinking and set challenging goals and objectives balancing brand, company needs. This position will report into the SVP Global Marketing of Philosophy and will collaborate with the marketing and cross-functional directors across the philosophy and COTY teams. Well-rounded commercial / trade marketing professional with experience in beauty and driven to deliver results.

Requirements

+8 years of related trade / marketing experience
Undergraduate degree required. MBA a plus
Must have beauty experience. Skincare/fragrance ideal.
Experience with retail channels including Ulta / Amazon
Strategic thinker, must be autonomous, decisive, while collaborative.
Foster best practice thinking.
Must have ability to manage complexity.
Must have strong business acumen and be results/success oriented.
Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional, affiliate teams.
Must possess excellent oral and written communication, analytical, creative and financial skills.
Strong leadership presence with top leaders including heads of markets and Executive Committee members up to and including the CEO.

Nice To Haves

MBA a plus
Skincare/fragrance ideal.

Responsibilities

Co-lead the AOP strategic plan development in providing strategic guidance on Brand A&CP model, launch innovation rate and commercial initiatives.
Develop omnichannel strategy and trade marketing playbooks for top markets including launch toolkit by top retailer.
Develop promotional guidelines and approve and monitor across key customers.
Build 3Y brand P&L in line with net revenue and profit ambitions defined by finance while ensuring perfect alignment with the global commercial team.
Define Commercial Guidelines and ensure that defined strategy is well implemented.
Proactively propose business strategy and operational framework for new retail we may engage with and manage approvals for new door, new market and new e-comm platforms.
Define winning line-up and initiative seizing with the help of LCM and Brand Team.
Develop strategy to win in key KCP periods with activation teams.
Lead giftset forecasting with the markets.
Monitor pricing trends and define strategy with global pricing team and make sure that pricing implementations are done on the deadlines aligned with the brand and global pricing team.
Monthly retail sales NR and innovation reporting in concert with activation / business intelligence teams including finance.
Be the driving force with all top markets esp, the US for trade marketing strategy and how this comes to life across priority channels/retailers including Ulta/Philosophy.com/Amazon and QVC.
Ensure perfect brand execution of all brand initiatives (360 new launches / KCPs and animations)
Review and influence market trade and marketing plans.
Consolidate new launch feedbacks (what worked / didn’t work / what is possible) and feedback the multi-functional teams.
Align cross-functions on specific market needs in terms of assets and initiatives.
Monitor commercial readiness, propose mitigation plan, and escalated if needed.
Prepare proactive reports when escalation to top mgmt. is needed.
Ensure retail excellence and implementation of global merchandising strategy.
Create cross-functional work (POE/Training/Marketing/Merchandising) stream to implement ROI-driven 360.
Key lead for CCO Paris team for commercial strategies/COMEX and retailer decks for launches.
Infuse a new collaborative mindset, stimulating creativity, accountability, and engagement.
Player coach role – part of leadership team of philosophy with high visibility to senior management including Region Heads and CBO and CCO and CEO.