Director, Global Salesforce Effectiveness

GRIFOLS, S.A.•NC-RTP, CA

1d•Onsite

About The Position

The Director of Sales Force Effectiveness (SFE) is a high-impact, hands-on leadership role responsible for optimizing the productivity and performance of the field organization. You will serve as the primary strategic partner to Sales and Marketing leadership, ensuring that our commercial "engine" is designed for maximum impact. This role requires a blend of technical data proficiency and the ability to translate complex sales ecosystems into proactive, executable field strategies.

Requirements

Advanced degree or MBA preferred; Bachelor’s degree required
5-10+ years in Commercial Operations, SFE, or Sales Analytics within the Biopharma or Life Sciences industry.
Mastery of data visualization (Tableau/PowerBI), Excel, and CRM platforms (Veeva/Salesforce).
Experience with territory alignment software is required.
Proven ability to work across the aisle with Marketing and Sales leadership to drive a "one-team" approach to the customer.
A "detective" mindset, the ability to dig into data, find the outlier, and propose a solution before it becomes a problem.
Ability to explain complex analytics and strategic shifts to field stakeholders with clarity and executive presence.
Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.

Responsibilities

Lead the assessment of field force sizing to ensure optimal coverage across various markets and product portfolios.
Ownership of territory alignment and optimization, utilizing mapping tools to ensure equitable opportunity and travel efficiency.
Develop and refine sophisticated customer segmentation models to focus field efforts on high-potential targets.
Perform proactive analysis to identify untapped market pockets and growth opportunities before they are identified by the field.
Analyze performance trends to identify areas of risk (e.g., declining reach, competitive inroads, or territory vacancies) and develop intervention strategies.
Regularly audit the sales ecosystem to ensure data integrity and execution consistency.
Collaborate closely with Marketing teams to ensure seamless customer experience by aligning field execution with brand strategy and optimizing every customer touchpoint.
Ensure that field activity is synchronized with digital marketing efforts to provide a unified voice to the customer.
Support the design and implementation of motivating IC plans that align field behavior with corporate goals. Facilitate the communication and validation of plans to ensure transparency.
Establish leading and lagging indicators to provide a 360-degree view of field performance.
Connect disparate data sources (CRM, specialty pharmacy, claims) to create a single source of truth for the sales organization.