Director, Global Product Marketing

Evolv Technologies Inc. • Waltham, MA

5d • $152,000 - $246,000 • Hybrid

About The Position

Evolv’s mission is to help make places safer for people to live, work, learn, and play. We help organizations detect potential threats, mitigate risk, and enhance safety using AI-powered security solutions, connected analytics, and practical insights that support real-world security operations. We are looking for a global product marketing leader who can make Evolv’s value unmistakable across products, markets, and regions. This role will turn complex product capabilities, performance proof points, customer outcomes, and competitive intelligence into clear, compelling stories that help buyers understand why Evolv wins and help the sales team win more often. The Director, Global Product Marketing will help define the next chapter of product marketing at Evolv. The role is anchored in three core areas of responsibility: core product marketing, new product/GTM strategy, and global expansion. You will own positioning, messaging, launch strategy, product proof, and market expansion narratives for a growing portfolio of AI-powered security solutions, helping customers, partners, analysts, and sellers understand Evolv’s value in existing and emerging markets.

Requirements

• 8-10 years of product marketing, platform marketing, solution marketing, category marketing, sales enablement, or related B2B technology experience, with a demonstrated track record of launching new products, driving adoption, supporting portfolio expansion, and enabling growth across multiple markets or regions domestically and globally; security, SaaS, AI/ML, hardware-enabled software, or public-sector/enterprise buying experience and/or security industry experience is a plus.
• Proven ability to translate complex technical products into clear, differentiated positioning and buyer-ready content.
• Strong competitive marketing instincts with experience building battlecards, objection-handling, comparison content, and sales plays.
• Exceptional writing, storytelling, and executive communication skills; able to create content that is clear enough for non-technical buyers and credible enough for security experts.
• Experience partnering with Product Management, Sales, RevOps, Demand Gen, Customer Success, Communications, and Legal/Compliance.
• Comfort working with data, customer proof, market research, and feedback loops to strengthen claims and improve enablement effectiveness.
• Strong judgment: bold enough to sharpen the story, disciplined enough to keep claims accurate, contextualized, and defensible.
• Manage direct reports, and ability to operate as a strategic, hands-on leader: able to set direction, align cross-functional teams, and produce high-quality assets quickly.

Nice To Haves

• security, SaaS, AI/ML, hardware-enabled software, or public-sector/enterprise buying experience and/or security industry experience is a plus.

Responsibilities

• Own Evolv’s core product and portfolio positioning across product, vertical, buyer-persona, and expansion narratives, ensuring a clear and consistent story across hardware, software, analytics, AI-powered capabilities, integrations, and future offerings.
• Translate technical capability into clear, proactive, compliance-aware claims that are easy for sellers, executives, media, partners, and buyers to repeat.
• Build and maintain buyer-ready proof assets, including performance briefs, testing summaries, integration briefs, verticalized brochures, customer proof, analyst-ready explanations, and evaluation guides.
• Create and maintain competitive battlecards, comparison frameworks, objection-handling guidance, win/loss summaries, and sales plays that move conversations from reactive defense to confident differentiation.
• Partner with Product, Sales, BD, Solutions, Customer Success, Communications, and Legal/Compliance to identify proof gaps, buyer questions, procurement friction, and opportunities to strengthen claims and enablement.
• Lead go-to-market strategy and commercialization planning for new products, feature releases, integrations, solution packaging, and priority portfolio expansion initiatives.
• Create a repeatable GTM playbook that aligns Product Management, Demand Gen, Field Marketing, BD, Sales, Customer Marketing, Communications, and Customer Success around launch goals, messages, assets, training, and measures of success.
• Turn product roadmap priorities, customer feedback, demos, operator workflows, and product requirements into launch narratives, campaign hooks, readiness materials, FAQs, and sales enablement.
• Develop adoption and expansion messaging that helps existing customers understand the value of additional products, capabilities, and workflow enhancements across the Evolv portfolio.
• Create feedback loops to evaluate asset adoption, seller confidence, buyer response, competitive impact, product adoption, and revenue contribution.

Benefits

• Equity as part of your total compensation package
• Medical, dental, and vision insurance
• Health Savings Account (HSA)
• A 401(k) plan (and 2% company match)
• Flexible Paid Time Off (PTO)- take the time you need to recharge, with manager approval and business needs in mind
• Quarterly stipend for perks and benefits that matter most to you
• Tuition reimbursement to support your ongoing learning and development
• Subscription to Calm

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed