Director, Global Marketing GI, Oncology

Takeda•Boston, MA

2d•Hybrid

About The Position

As part of the Global Marketing team, you will report to the Head of GI and work with cross-functional teams. This role is being created to support pre-launch, launch, and in-market strategy and execution for current and future GI pipeline oncology indications. This role will collaborate across the brand team to define the competitive environment, identify opportunities to differentiate GI versus other treatment options, and develop and implement tactics that communicate unmet needs and the clinical value of our therapies.

Requirements

BA/BS required
7-10 years pharma/biotech industry experience
3-5 years product marketing experience
Previous oncology launch experience is required
Thorough understanding of (a) core marketing principles and their application to pharmaceutical products and (b) the evolving market access landscape / payer requirements.
Demonstrated ability to work independently, lead cross-functional projects, and participate as a team member will be critical to success in the role.
Good understanding of how to produce strategic brand plans and pull through to successful execution, a good working knowledge of clinical development and regulatory affairs processes
Ability to interpret complex scientific and medical data across multiple assets is essential
Ability to drive projects to deliver results.
Excellent written and oral communication skills required.
Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team, ability to make recommendations based on customer need, good negotiation skills and active listening.

Nice To Haves

A scientific or medical educational background and/or an MBA are a plus
GI marketing experience preferred.
Experience of leading either matrix or functional teams would be an advantage.

Responsibilities

Provide strategic direction, prioritize resources and gain support from the cross-functional global brand team (GBT) to ensure successful launches and related commercialization efforts
Execute pre-launch, launch, and in-market brand strategy within Global Marketing for our GI pipeline portfolio
Collaborate to develop the GI pipeline portfolio Brand Plan, including high-level strategic campaigns and overall budget
Collaborate with directors across functions with a goal of driving revenue for the Oncology Business Unit
Support a cross functional team responsible for ensuring strategic and tactical marketing operations achieve brand success
Contribute to the development of all marketing plans including the annual Global Brand Plan in line with target product positioning, strategies, and goals; partner with core global team leads to ensure delivery of the Global Brand Plan
Define and implement specific marketing initiatives in partnership with the GBT, including unbranded initiatives related to disease education and biomarker testing as well as branded, promotional campaigns based on emerging evidence within GI oncology
Lead the identification and management of critical issues for internal stakeholders (e.g., R&D and key functional partners) and create market-shaping and brand development solutions
Establish, implement and maintain "best practices" in brand marketing and supportive functions (e.g. forecasting and market research) across the organization
Utilize and activate principles of customer segmentation, value proposition, and communication to support integrated commercial execution
Ensure market information is acquired, competitive activity is monitored, and customer needs are identified.
Work within relevant program teams as a leader or member.