Director, Global Integrated Creative & IMX Research Protocols and Intelligence

Coca-Cola•Atlanta, GA

9d•Remote

About The Position

The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions. This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Integrated Creative & IMX Research Protocols and Intelligence , you will lead priority global research, data and analytics to develop and deliver next-generation creative and integrated marketing intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns across all owned, earned, shared and paid touchpoints. You will work across market research, insights, category, end-to-end connections, sports and entertainment and advertising disciplines to build and implement holistic research tracking, diagnostics, reporting and intelligence for creative advertising, consumer experiences, and brand campaigns.

Requirements

Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns.
Ability to communicate complex information and implications through clear, compelling narratives.
Proficiency in AI, automation, and advanced analytics to enhance communications intelligence systems.
Experience in managing research protocols, data sources, and reporting systems to drive actionable insights.
Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
Minimum of 8+ years of work experience in marketing, connections and media, consumer research, analytics, or related disciplines.
Experience in a global role is preferred.
Agency experience is preferred.
Prior experience in two or more of the following areas: Managing/fielding consumer research, Data management, Analytics and reporting for driving business decisions, Advertising and connections operations, planning, or analysis, Brand/product management
Experience using modern tech research methods and AI enabled data reporting/visualization tools.
Bachelor’s degree required
Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.
Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.
Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables.
Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.
Work closely with Human Insights, Marketing Performance, IMX, Sports and Entertainment, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives.
Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization.
Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth.