Director, Global Guest Experience & Brand Design, EVEN Hotels

IHG•Atlanta, GA

5d•$138,000 - $145,000•Hybrid

About The Position

This strategic role leads global brand design and end-to-end guest experience for one of IHG’s Essentials, Suites or Premium brands within the Global Mainstream Brands and Guest Shared Services Organization.

Requirements

Bachelor’s or Master’s Degree in Brand Management, Marketing, or an equivalent combination of education and work-related experience.
10+ years’ progressive work-related experience in brand management, marketing and/or hotel industry experience related to brand experience or brand marketing related to the position as well as 3-5 years managing teams and/or significant complex projects based on business needs and assessments.
Candidate experience should include innovation or product development work built upon the understanding of consumer needs, with demonstrated ability to apply creative methodologies and thinking to projects.
The ideal candidate will have worked and/or supported a brand that successfully established a differentiated experience in its respective industry.
Demonstrated strategic thinking with a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions using modelling / analysis ; commercially astute
Strong interpersonal / communication skills, with the ability to build relationships across business units for collaboration and able to understand and balance consumer, business and ownership perspectives

Responsibilities

Develop and execute the annual and multi-year plan for global brand design and guest experience for the brand, which is linked to the global brand framework and top-down corporate plan; includes input from regions and other key functions (monitoring adjusting throughout the year as required)
Lead the creation and execution of strategic initiatives to either define, implement, or embed key brand design and/or guest experience initiatives for the brand to drive brand performance and optimize franchisee cost and/or return on investment (ROI)
Ensure delivery and continuous improvement of brand prototype, standardized design elements and brand experience hallmarks in line with cost guardrails and consumer insights; includes regular analysis of internal and external guest satisfaction data to identify opportunities
Regularly engage with hotel owners and operators (which could include franchisee association groups) and key IHG teams to gain insights and gather feedback on key brand initiatives
Manage multiple complex, cross-functional projects to drive brand priorities from start to finish, including project briefing, stakeholder engagement, executive storytelling, prototyping/pilot execution and analysis, launch planning and implementation, initiative embedding and optimization, etc.