Director, Global Demand Gen & Account-Based Experience (ABX)

Advanced Micro Devices, Inc•Santa Clara, CA

12d•Hybrid

About The Position

AMD is seeking a Director of Global Demand Generation & Account-Based Experience (ABX) to lead and scale our global, full-funnel demand engine. This role sits at the intersection of strategy and execution, owning how AMD engages, nurtures, and converts high-value B2B accounts across priority segments worldwide. You will join a fast-paced, highly collaborative global marketing organization focused on driving measurable pipeline and revenue impact. In this role, you’ll work closely with Sales, Field Marketing, Segment and Product Marketing, Brand, Media, Marketing Operations, and BI teams to orchestrate integrated, multi-channel demand programs aligned to AMD’s business priorities and account strategies. This is a highly visible leadership role for a marketer who thrives in a matrixed, global environment and is excited to build scalable programs, mature an ABX Center of Excellence, and influence how AMD brings its value proposition to market.

Requirements

Deep expertise in Account-Based Marketing / Account-Based Experience, including hands-on use of platforms such as Demandbase (preferred) or 6sense.
Proven success driving measurable pipeline, revenue, and growth through scaled, multi-channel B2B digital and field marketing programs in a global, matrixed environment.
In-depth knowledge of emerging ABM trends and strong experience leveraging marketing automation to streamline campaign execution, enhance account penetration, and optimize full-funnel demand performance.
Strong working knowledge of Salesforce (SFDC), marketing automation platforms, and demand analytics.
Demonstrated ability to partner cross-functionally with Sales, Sales Ops, Segment Marketing, Content, Brand, Media, and Operations teams.
Strong analytical skills with the ability to translate insights into clear recommendations and executive-level storytelling.

Responsibilities

Own AMD’s global demand generation and ABX strategy for B2B customers across the full funnel, from awareness and engagement to pipeline creation, acceleration, and revenue contribution.
Lead a Global ABX Center of Excellence, defining scalable frameworks for 1:1, 1:few, and 1:many account strategies, including account selection and vertical personalization.
Influence campaign strategy and design to maximize activation efficacy and account targeting, driving consistent buying-group engagement across the customer journey using digital and field programs
Architect and scale integrated, multi-channel demand programs across account-based advertising, paid media, organic channels, email and nurture, and third-party content syndication.
Develop global ABX playbooks and digital toolkits with tailored industry personalization, and best practices that enable consistent execution across regions.
Partner with Marketing Operations and martech teams to define and optimize the ABX martech roadmap, data strategy, account insights, and funnel operations.
Set success metrics, monitor performance, and provide executive insights on engagement, pipeline, and revenue.
Lead and develop a global team of demand generation and ABX specialists, fostering a culture of accountability, experimentation, and continuous improvement.
Drive strong alignment with Sales, Field Marketing, Segment and Product Marketing, Brand, Media, and BI through regular planning, business reviews, and performance updates.