Demand Gen Manager

Dynatron Software•Richardson, TX

6d•$100,000 - $115,000

About The Position

Dynatron Software is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealerships and service departments. Our proprietary analytics and workflow tools empower service leaders to boost profitability, enhance customer satisfaction, and unlock operational excellence. We’re scaling fast, backed by strong market momentum, proven customer success, and accelerating demand. We’re looking for dynamic, high-impact leaders to help us expand our footprint and shape the next chapter of Dynatron’s growth. The Demand Gen Manager is responsible for generating marketing leads, moving them through the marketing funnel and converting them into sales leads. This role will own all the current Dynatron Demand Gen programs and will help develop new channels for lead growth. With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs.

Requirements

5+ years experience in Marketing Demand Gen in B2B high growth SaaS
Experience partnering with outside agencies to accelerate testing and execution
Experience with content syndication platforms, trade media, and association marketing
Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
Experience managing marketing campaign budgets
Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
Experience with Hubspot required
Experience with SFDC required, experience with SugarCRM preferred
Experience with WordPress, basic HTML, Zapier, Typeform preferred
Some travel might be required.

Nice To Haves

Knowledge of the automotive industry a plus.

Responsibilities

Generate qualified marketing leads through new paid, owned and earned channels to support our aggressive growth plans
Optimize and expand existing channels to generate more leads, improve conversion rates and ROI
Identify and test new Demand Gen channels and programs that drive new leads
Manage outside partners who help execute specific paid advertising campaigns
Creating nurturing program to move leads through the funnel from MQL to SQL
Working with the BDR team to convert leads into sales meetings/sales leads, collaborating on sequence creation, lead tracking and performance
Working with Marketing Ops to report on and identify areas for conversion improvement
Work closely with the Brand & Content teams to create images, content, landing pages, and other assets necessary for lead generation campaigns across multiple channels, while maintaining a unified message and brand promise.
Work closely with Sales, Product Marketing, and Customer Success to ensure cohesive messaging and shared goals.
Partner with your other Demand Gen team members to coordinate campaign calendars, share insights, and optimize performance across channels.
Measure, analyze, and report on demand gen channel performance and ROI.
Continuously test and iterate to improve conversion rates and pipeline velocity.
Manage budget allocation across demand gen programs and channels.