Manager, Demand Gen - Acute & Ambulatory Services

PartsSource•Hoffman Estates, IL

9d•Hybrid

About The Position

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment . Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience. PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On® , which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems. The Manager, Demand Gen - Acute & Ambulatory Services owns demand programs that create and accelerate pipeline for Enterprise Services across priority healthcare segments. This role builds quarterly campaign plans tied to pipeline targets, executes integrated programs across digital and field channels, and partners closely with Sales, Product Marketing, and Marketing Operations to prove impact. This is a hands-on builder role. You will run campaigns end-to-end, coordinate cross-functional inputs, and operate in a metrics-driven cadence where speed, performance, and pipeline contribution matter.

Requirements

6+ years of B2B demand generation experience; 3+ years in enterprise or complex sales cycles
Proven ability to build integrated campaigns tied to pipeline outcomes
Strong experience with marketing automation and CRM systems with disciplined lifecycle execution
Familiarity with ABM execution and account-priority models
Strong project management skills across multiple programs and deadlines

Nice To Haves

Experience marketing enterprise or managed services in healthcare or regulated industries
Experience partnering closely with SDR teams and sales leaders
Comfort using intent and account engagement data to shape targeting and outreach
Experience running webinars, executive events, or field programs

Responsibilities

Own quarterly Services demand targets for assigned segments, including meetings, opportunities, and pipeline influenced
Build quarterly program plans with defined audiences, offers, expected yield, budgets, and timelines
Provide weekly readouts on performance, constraints, and actions to close gaps
Ensure programs are prioritized based on revenue impact and sales alignment
Design and launch integrated campaigns across paid, email, web, partners, SDR plays, and field programs
Create campaign briefs defining audience, buyer problem, offer, CTA, journey, and handoffs
Coordinate creative and content inputs to ensure assets align to buying stage needs
Run production for webinars and virtual programs in partnership with Events & Field Marketing
Execute account-focused plays for priority enterprise accounts in partnership with ABM and Sales
Translate intent and account signals into actions across ads, journeys, landing experiences, SDR sequences, and field touches
Support account tiering inputs, contact acquisition, and buying group coverage plans
Drive engagement across multiple personas within target accounts
Co-own meeting goals with Sales and SDRs, including pre-event outreach and post-engagement follow-up
Build follow-up playbooks with sequences, talk tracks, enablement snippets, and next-step offers
Ensure SLA adherence and close the loop on lead and account disposition
Improve quality and conversion through disciplined handoffs and feedback
Build nurture streams that move engaged accounts toward meetings and opportunities
Segment follow-up by persona, stage, and engagement behavior to improve conversion
Track performance across engagement, meetings, opportunities, pipeline, velocity, and ROI
Partner with Marketing Ops on campaign setup, UTMs, taxonomy, routing, and attribution
Run structured tests to improve audience, message, offer, channel mix, and conversion paths

Benefits

Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)
Career and professional development through training, coaching and new experiences.
Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.
Inclusive and diverse community of passionate professionals learning and growing together.

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