Director, Global Consumer Foresight & Marketplace Strategy
About The Position
The Director, Global Consumer Foresight & Marketplace Strategy will be responsible for championing the consumer and owning all trends and foresight work for Global Enterprise – from research to strategy development. This position is responsible for developing our organizational consumer trend north star to inform strategic planning at the enterprise level with relevant click-ins and pivots to meaningfully localize for consumers across the globe. This leader will be a crucial partner to the corporate strategy function, innovation teams, region consumer insights teams and R&D teams. This is an enterprise senior leadership-facing role in which relationships and leadership presence will be key to influence. This individual must operate with an enterprise business performance mindset, with the ability to translate learning to local insights and implications. This role will ensure consistent consumer-informed decisions that future-proof our brands, and in turn Kraft Heinz overall. This is not a solely market research role. The Director, Global Consumer Foresight & Marketplace Strategy is a strategist with strong research expertise – this person must have a holistic understanding of how businesses grow, alongside a keen understanding of data and tools available to build a strong consumer foundation to build future strategy.
Requirements
- At least ten (10+) years in a strategic insights/consumer research or trends-focused role, preferably at a CPG manufacturer, or 10+ years with a combination of supplier, agency, and manufacturer-side insights experience showcasing increasing responsibilities and scope.
- Comfort with both leading custom research and synthesizing secondary data sources to tell a holistic story and influence an organization.
- Significant experience in the consumer insights space; able to break historical ways of working, experiment, and drive agility. Mastery of common qualitative and quantitative market research methods, alongside willingness to experiment and try new methods.
- Proven ability to distill cultural, consumer, and culinary trends to drive impact into innovation pipelines, product development, business strategy, and M&A planning.
- Experience tailoring content for diverse audiences, ranging from external customers to executive leadership team.
- High level of tolerance for working in ambiguity, leading change, and motivating change management
- Experience working with progressive trend and foresight tools that leverage fast-moving consumer signals and willingness to explore new tools and ways of thinking.
- Working knowledge of syndicated research tools (e.g., Nielsen, Circana, Mintel, etc.)
- Master at storytelling in creative and impactful ways - excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite)
Nice To Haves
- Advanced Degree Preferred
Responsibilities
- Develop, evolve, and sustain a best-in-class approach for identifying meaningful cultural and culinary trends and a repeatable foresight practice that informs strategic planning processes.
- Represent consumer expertise globally considering the intersection of macroeconomics, marketplace dynamics, structural shifts, and consumer attitudes and behaviors today and tomorrow as a result.
- Lead and implement highly visible enterprise learning plans and trend deep dives to inform innovation platform development and existing business strategy across the global portfolio.
- Connect consumer, culinary, and cultural trends trends to broader consumer motivations and translate signals in culture into strategic opportunities for Kraft Heinz. Ensure direct applicability of all trend and foresight work to business units and enterprise initiatives, including M&A and Joint Venture strategy.
- Build upon existing trends and foresight capabilities by vetting and onboarding new technologies and data sources to develop best-in-class methodologies. Constantly evaluates supplier partners to ensure cutting-edge methods.
- Lead consumer vetting and landscape analysis for new technologies and venture partnerships.
- Ensure that the consumer is at the forefront, living principles, inspiring change, pivoting, and communicating as new learning and consumer understanding is gleaned.
- Requires working in high levels of ambiguity, creating strategic direction for growth opportunities 1-10 years out.
- Day-to-day management and development of three direct reports.
Benefits
- Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
- We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
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What This Job Offers
Job Type
Full-time
Career Level
Senior
