Director, Global Communications & Engagement - FentyVerse

Kendo Brands, Inc.•San Francisco, CA

3d•$168,100 - $210,100•Hybrid

About The Position

The Global Director of Communications leads the strategy and execution of all earned and owned storytelling for the brands – uniting press, influencer, events and social channels to build cultural relevance, drive advocacy, and strengthen the brand’s equity across markets. This leader defines how the brand shows up in culture – from global campaign application to day-to-day storytelling – ensuring a cohesive voice that connects emotionally with consumers and consistently fuels desirability.

Requirements

10+ years’ experience in Marketing, PR, or Social with a minimum of 4 years working directly in Influencer Marketing
Passionate about the beauty industry building relationships and connecting with people
Demonstrate influencer marketing experience and relationships with agency or talent
Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes
Critical thinking & problem-solving; able to define a vision and set up the right structures and processes about industry changes
Highly collaborative and team-oriented persona with demonstratable relationship management skills – able to inspire and champion influencer marketing programs internally
Proactive with a start-up mind-set and able to excel in a fast-paced environment
Analytical approach and a strong eye for business – comfortable interpreting and working with performance data
Experience leading and managing a team
Strong understanding of contract negotiation and global governance strategies
Excellent written/verbal communications and negotiation skills
A deep understanding of the social media and influencer landscape through competitive research and industry expertise
Excellent time management and crisis management skills
Knowledge of trending in culture and beauty landscape
Innovative with a keen creative eye

Responsibilities

Lead the brand’s global social media strategy, defining content pillars, tone of voice, and platform-specific storytelling
Owns and leads multilingual global channels (Instagram, YouTube) through a mix of centralized content planning, localized adaptation, and strategic resourcing
Drive innovation in digital storytelling through creator collaborations, social commerce, and emerging platforms (e.g. Roblox, gaming)
Lead global governance and compliance with global positioning and visual identity
Partner with regional and local teams to deliver best-in-class community engagement and cultural relevance
Create and distribute localized templates, translation-ready copy, and adaptation guidelines in partnership with global creative
Act as a steward of the brand, providing governance on localized social strategy and campaigns
Define and lead global PR and influencer strategies that drive awareness, advocacy, and credibility across key markets
Act as a thought partner with marketing, brand and creative teams to shape campaign narratives and key message frameworks
Oversee reputation management and global press moments (brand milestones, partnerships, ambassadors)
Create and distribute templates of press releases, media kits, and other PR materials
Manage crisis communications and protect the company’s reputation
Act as a steward of the brands, providing governance on localized influencer activations
Collaborate with Global Marketing, Media and creative to ensure all product launches are fully integrated across owned, earned, and synergistic with paid channels
Develop global toolkits that equip markets with assets, influencer briefs, and social copy guidance
Establish KPIs across earned and owned media, working with insights teams to measure and optimize performance
Manage and mentor global team of PR, influencer, and social specialists
Partner closely with regional marketing leads to ensure consistent storytelling on owned and earned
Collaborate with Global Media, E-Commerce, and Consumer Insights to delivery an integrated consumer experience