Director, Global Brand Marketing

HARMAN International•Carlsbad, CA

2d•Hybrid

About The Position

As the Global Brand Marketing Director, you will lead the brand direction of some of the most respected and dynamic names in performance audio — Denon, Polk Audio, and Definitive Technology. You’ll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You’ll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross-functional alignment. This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum 12 years of experience in brand or product marketing, with a strong record of leading performance or lifestyle brands.
Strategic mindset with creative vision and business acumen.
Proven leadership in managing teams and external agencies.
Experience working in global, collaborative environments.
Strong communication and presentation skills.
Ability to lead full-cycle campaigns—from planning to execution and optimization.
Deep understanding of consumer behavior, brand building, and storytelling.
Willing to travel up to 15% domestically and internationally.
Willing to work remotely in hybrid setting with commute to Carlsbad, CA office.
Successful completion of a background investigation and drug screen as a condition of employment.

Nice To Haves

Experience in consumer electronics, audio, or technology.
Background in evolving brand positioning in competitive markets.
Familiarity with DTC, omnichannel retail, and integrated marketing.
Knowledge of brand and performance marketing KPIs.
Passion for sound, design, and the role of audio in everyday life.

Responsibilities

Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging.
Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling.
Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth.
Collaborate with Creative Services, agencies, and cross-functional teams to produce global campaign toolkits and content.
Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity.
Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion.
Use consumer insights and market trends to inform strategy and creative direction.
Monitor and optimize campaign performance across retail, digital, direct-to-consumer, and social channels.
Support PR, DTC, and channel marketing teams with engaging content across the customer journey.
Manage budgets and track ROI to measure the impact of brand initiatives.
Represent Performance Brands in cross-functional leadership forums to foster collaboration and alignment.

Benefits

Competitive wellness benefits and 401K Retirement Savings plan.
An inclusive and diverse work environment that fosters and encourages career development opportunities.
Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
Tuition Reimbursement.
Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.).
“Be Brilliant” employee recognition and rewards program.
An inclusive and diverse work environment that fosters and encourages professional and personal development.

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