Director, Global Account Marketing

SolarWinds

About The Position

SolarWinds is looking for a Director, Global Account Marketing to lead account-based marketing and outbound sales plays for priority accounts and key segments. This role sits at the intersection of marketing, sales, and operations, and is responsible for building coordinated programs that generate pipeline, accelerate deals, improve win rates, and drive measurable revenue impact. This leader will shape the outbound playbook and motion in partnership with Sales and BDR leadership, aligning plays to segments, personas, buying committees, and regional priorities. They will bring an AI and automation mindset to build an outbound motion that consists of scalable, repeatable programs that can be measured, forecasted, and optimized over time. The ideal candidate is both strategic and hands-on. They know how to turn market insight and sales feedback into clear plays, strong programs, and cross-functional execution. They are comfortable with messaging, experimentation, dashboards, attribution, pipeline reviews, and campaign performance, while also influencing stakeholders and driving alignment across teams.

Requirements

8+ years of B2B marketing experience in account-based marketing, field marketing, or demand generation, within SaaS or enterprise technology
Experience building and executing account marketing programs tied to pipeline and revenue outcomes
Proven ability to partner closely with Sales and BDR teams to build plays, shape outbound strategy, and improve account engagement
Strong understanding of segmentation, personas, buying committees, customer journeys, and go-to-market execution
Deep performance mindset with experience in funnel analytics, attribution, conversion optimization, and dashboard-driven decision making
Experience using data and experimentation to improve campaign effectiveness and build scalable growth programs
Hand-on experience building AI-assisted marketing workflows, automation, scoring, routing, and orchestration
Strong cross-functional leadership skills with the ability to partner with Sales, Marketing, Operations, and Executive stakeholders
Hands-on, resourceful, and detail-oriented with a bias toward action and measurable outcomes

Nice To Haves

Experience supporting observability, IT operations, infrastructure, cloud, or enterprise software buying motions
Experience with ABX and sales engagement platforms such as 6sense, Mutiny, Qualified, Outreach, LinkedIn Sales Navigator, Zapier, or similar tools
Experience managing budget decisions and investment tradeoffs against revenue goals
Global experience working across regions, sales teams, and partner motions

Responsibilities

Lead the global account marketing and sales play strategy for priority accounts and segments across new logo, cross-sell, upsell, and winback motions
Shape the sales playbook and outbound motions with Sales and BDR leadership
Build integrated plans by segment, region, solution, and audience
Develop multi-channel programs across ads, email, sales outreach, social, gifting, web, events, and partner activation
Turn business goals into clear plays, audience definitions, messaging, and execution plans
Help evolve SolarWinds' AI-driven marketing approach through smarter workflows, automation, and execution
Oversee targets across pipeline, conversion, deal velocity, win rate, average deal size, and revenue
Launch and optimize ABX programs and high-velocity outbound sales plays that help sellers drive pipeline
Create personalized account experiences using intent, firmographic, technographic, and engagement signals
Implement account and buying committee workflows, AI email personalization, develop dynamic account prioritization, and automate action plans and reporting
Partner with Field and Partner Marketing teams to adapt programs for regional and partner needs
Use data and experimentation to build scalable growth engines that improve over time
Serve as a strategic marketing partner to Sales, BDR, and Partner leaders
Align on target accounts, buying groups, sales motions, follow-up expectations, and shared success metrics
Work with Product Marketing, Content, Creative, Field Marketing, and Partner Marketing to create messaging and experiences that resonate with target accounts and buying groups
Maintain strong partnerships across Revenue Operations, Sales Operations, Marketing Operations, and Analytics
Lead a team of 7 direct reports in a highly matrixed environment and influence across functions and levels
Establish clear priorities, operating rhythms, and accountability
Coach team through strong planning, execution discipline, and data-driven decision-making
Mentor team in demand strategy and support ongoing training and development in AI and technology advancements

Benefits

people-first company
enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities
help customers accelerate business transformation with simple, powerful, and secure solutions
innovative, fast-paced environment
collaborative, accountable, ready, and empathetic
believe they can accomplish more as a team and create lasting growth for themselves and others
hire based on attitude, competency, and commitment
advance our world-class solutions in a fast-paced environment
accept the challenge to lead with purpose
build your career with an exceptional team
grow with us