Director, Franchise Platform

Hertz•Atlanta, GA

17h

About The Position

The Director of Franchise Platform is responsible for shaping and executing Hertz’s global franchise platform strategy, creating a scalable and differentiated offering that provides franchisees with the products, services, tools, and support needed to succeed. Reporting to the Global Head of Franchise Growth, this role owns the franchise platform roadmap and translates Hertz’s brand strength, capabilities, and expertise into a market-leading franchise proposition that enhances the overall franchisee experience. This highly collaborative and execution-focused leader partners across regions and functions to identify franchisee needs, align stakeholders, and drive delivery of key initiatives. The Director ensures the platform balances global consistency with local market flexibility while improving franchisee profitability, customer experience, network performance, loyalty, and trust through effective cross-functional leadership and accountability.

Requirements

Bachelor’s degree in Business, Finance, Marketing, Economics, or a related field.
Extensive experience in franchise development, growth, or expansion, ideally within multi‑location, service‑based, or mobility‑focused industries
A proven track record of driving franchise network and platform growth
Strong commercial acumen with the ability to evaluate business cases, assess franchisee financials, and build compelling growth strategies
Demonstrated success in building and managing high‑value relationships with prospective and existing franchise partners, acting as a trusted advisor and strategic partner
Exceptional communication and influencing skills, with the ability to present to senior leaders, negotiate agreements, and represent the brand externally
A data‑driven mindset with the ability to interpret market insights, performance metrics, and competitive intelligence to inform decision‑making
A proactive, growth‑oriented mindset with the ability to identify new opportunities, challenge the status quo, and drive continuous improvement

Nice To Haves

A Master’s degree (MBA or similar) is advantageous but not required

Responsibilities

Lead the Franchise Platform success pillar, translating the Franchise Growth strategy into a clear, prioritized, and sequenced multi-year roadmap across all brands and regions
Own a portfolio of franchise platform design & build initiatives from business case through design, pilot, launch, adoption, continuous improvement, and benefits realization
Execute the build out of a market leading global franchise value proposition with the appropriate balance between a consistent global core and regional / local flexibility
Work with regional teams to set measurable outcomes for adoption, franchisee satisfaction, customer experience, service quality and financial performance
Create a fact-based view of franchisee platform needs across the full lifecycle, from onboarding and mobilization through day-to-day operation, growth, renewal, and transformation
Translate common pain points and unmet needs into a prioritized platform roadmap, using co-design and pilots to validate value before scaling
Simplify how franchisees discover, access, understand, and use Hertz capabilities, creating a consistent experience across functions, regions, and brands
Work with relevant Hertz teams to build capabilities and continuously improve a coherent portfolio of franchise-facing products and services
Execute initiatives to build a consistent, sustainable, and scalable franchise offering
Develop commercial models for new platform services
Build a disciplined franchise innovation pipeline that identifies, tests, scales, improves, or retires propositions based on franchisee value, strategic fit, adoption, and financial impact
Represent the Franchise business as the accountable owner of platform initiatives working with and mobilizing cross-functional teams
Establish disciplined governance and execution best practice, maintaining visibility of progress, dependencies, investment requirements, risks, critical decisions, and benefits delivery
Assign clear product and service owners, delivery milestones, acceptance criteria, resource plans, and accountabilities across each initiative
Provide concise executive reporting and recommendations, escalating barriers early and securing the decisions and resources required to deliver at pace