Director, Franchise Growth & Development Strategy

Primrose School Franchising Company • Atlanta, GA

11d

About The Position

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know. We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives. As the Director of Franchise Growth & Development Strategy, you will be responsible for shaping and executing Primrose’s disciplined, high-quality franchise expansion strategy. This role focuses on sourcing and evaluating strong, well-capitalized franchise partners; structuring realistic multi-unit development commitments; and ensuring growth plans are financially sound and executable. You will partner closely with Franchise Development, Franchise Administration, Real Estate, Finance, and Marketing to translate market opportunity and unit economics into thoughtful growth decisions that support sustainable net unit growth and long-term brand health.

Requirements

• Bachelor’s degree required; Finance, Economics, Accounting, or Business preferred
• 3–5+ years of experience in franchise development, growth strategy, finance, or a related field
• Experience with multi-unit franchise development or franchise sales preferred
• Strong business and financial acumen, including evaluating unit economics and development returns
• Experience working directly with franchisees, owner-operators, or sophisticated investors
• Working understanding of real estate or development fundamentals
• Strong written and verbal communication skills
• Comfortable operating in ambiguity with high accountability and ownership
• Proficiency in Microsoft Office Suite

Nice To Haves

• MBA a plus, but not required

Responsibilities

• Lead the sourcing, evaluation, and award of high-quality franchise partners capable of executing multi-unit development agreements
• Drive disciplined franchise growth by structuring realistic, well-capitalized development commitments aligned with long-term brand strategy
• Create and maintain long-term relationships required to facilitate large investment opportunities
• Partner with Franchise Marketing to build and maintain a strong, qualified franchisee pipeline in priority markets
• Manage the development agreement process from initial qualification through award and onboarding
• Evaluate franchise candidates’ financial strength, liquidity, and long-term development capacity
• Translate market opportunity, whitespace analysis, and unit economics into credible growth narratives
• Underwrite franchisee development plans, pacing, and return expectations prior to awarding agreements
• Collaborate with Real Estate, Construction, Finance, and Operations to assess feasibility, timelines, and execution risk
• Bring a practical understanding of real estate development into growth decisions to ensure agreements convert into opened schools
• Facilitate cross-functional communication to support a successful “lead to award to opening” lifecycle
• Ability to travel up to 50% of the time; travel may be minimal in some months and frequent in others based on business needs

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Commission or bonuses based on personal and company performance
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director