Director, Franchise Communications

WildBrain • Toronto, ON

8d • Hybrid

About The Position

Reporting to the VP, Marketing & Communications, the Director, Franchise Communications is a senior communications leader responsible for shaping and executing integrated consumer and trade communications strategies for WildBrain's global franchise portfolio, including iconic brands such as Teletubbies, Strawberry Shortcake and future growth franchises. This role sits at the intersection of brand storytelling, audience engagement, franchise growth and commercial success. The Director will develop breakthrough communications programs that elevate brand awareness, generate cultural relevance, support consumer products and retail initiatives, amplify live experiences and activations, and strengthen WildBrain's position as a global leader in kids' and family entertainment. A strategic thinker and creative problem-solver, the Director brings deep expertise across consumer, lifestyle, entertainment and trade communications, with a proven ability to transform business objectives into high-impact campaigns that generate earned media, influence audiences and drive measurable results. Working closely with Franchise Strategy, Consumer Products, Commercial teams, Network, Content, Marketing and, this leader will identify and create opportunities that extend franchise campaigns beyond owned channels and into culture through media, partnerships, creators, industry influencers and thought leadership. The successful candidate combines exceptional communications instincts with strong business acumen, understanding how communications can drive franchise relevance, audience engagement, licensing opportunities, retail performance and long-term brand growth.

Requirements

• Proven success developing and executing integrated communications strategies for global consumer brands, entertainment properties, franchises or lifestyle brands, driving brand growth, audience engagement and commercial outcomes.
• Proven success in leading high-impact communications campaigns across consumer, trade and corporate audiences, including product launches, retail marketing, licensing initiatives, brand activations and experiential programs.
• Deep understanding of the kids' and family entertainment industry, with strong knowledge of the U.S. market; international and UK market experience is an asset.
• Exceptional media relations expertise with an established network across consumer, entertainment, lifestyle, business and trade media, and a proven ability to secure high-impact earned media and thought leadership opportunities.
• Outstanding strategic planning, storytelling, writing and executive communications skills, with experience coaching senior leaders and company spokespeople for media engagements and public appearances.
• Demonstrated ability to build strategic partnerships, influence cross-functional stakeholders and align diverse teams around shared business objectives in complex, fast-paced organizations.
• Proven leadership experience managing agencies, budgets and/or communications teams, with the ability to mentor and develop junior talent.
• Strong judgment, discretion and issues management experience, with the ability to navigate confidential and high-profile communications matters while effectively managing external stakeholder relationships.
• Experience working across North American and international markets, with familiarity in licensing, consumer products, retail and entertainment ecosystems strongly preferred.

Nice To Haves

• international and UK market experience is an asset
• familiarity in licensing, consumer products, retail and entertainment ecosystems strongly preferred

Responsibilities

• Develop and lead global communications strategies that support the growth and visibility of WildBrain's franchise portfolio across consumer, trade and corporate audiences.
• Translate franchise business objectives into integrated communications programs that drive awareness and engagement leading ultimately to licensing opportunities, commercial partnerships and consumer demand.
• Serve as the communications lead for assigned franchises, providing strategic counsel to senior leaders and cross-functional teams.
• Develop and lead a robust B2B communications strategy that supports global business objectives, working collaboratively with internal teams and external stakeholders.
• Create and execute breakthrough, insight-driven communications campaigns that increase cultural relevance and audience engagement across key markets.
• Amplify franchise marketing initiatives through earned media, strategic partnerships, influencer engagement (in partnership with digital marketing/social media team), thought leadership and other communications tactics.
• Develop communications strategies that support major franchise milestones, launches, consumer products programs, retail initiatives, content releases, anniversaries, live events and brand activations.
• Identify newsworthy opportunities that extend the impact of franchise campaigns and create meaningful conversations with consumers, partners and industry stakeholders.
• Lead proactive and reactive media relations programs across consumer, entertainment, lifestyle, business and trade media.
• Build and maintain strong relationships with key journalists, editors, producers, creators, influencers and industry opinion leaders.
• Drive executive visibility and thought leadership opportunities that strengthen WildBrain's reputation and strategic positioning.
• Act as a senior communications advisor and spokesperson as required.
• Develop communications strategies that maximize awareness and impact for franchise activations, partnerships and both B2B and consumer-facing experiential events.
• Collaborate with internal teams and external partners to create integrated communications plans that generate media coverage, audience engagement and, ultimately, business results.
• Identify and secure strategic media and promotional partnerships that help franchises reach new audiences and ultimately drive commercial outcomes.
• Lead external agencies and partners, establishing clear objectives, measurement frameworks and performance expectations.
• Partner closely with Franchise Strategy, Consumer Products, Network, Marketing, Content and Commercial teams to ensure communications activities support broader business goals.
• Provide communications counsel during issues management and reputation-related situations.
• Define success metrics and evaluate campaign performance against business objectives.
• Use insights, audience intelligence and industry trends to continually optimize communications strategies and identify new opportunities for franchise growth.

Benefits

• Competitive benefits
• Paid time off
• Retirement savings with company matching
• Comprehensive health and dental coverage, with shared premium costs from day one.
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed