Director, Field Product Management

Halborn

About The Position

Halborn is transforming its cybersecurity services into scalable, technology-enabled solutions delivered through the Halborn ONE platform, including Smart Contract Auditing, Web3/Web2 code review, and advisory modules for digital-asset security. The Director, Field Product Management is responsible for the market-facing definition, positioning, packaging, and evolution of this portfolio. This role acts as a liaison between customers, Go-to-Market (GTM) teams, Advisory, and Halborn Lab, translating customer needs, market trends, and competitive landscapes into product priorities, solution designs, and roadmap inputs. Additionally, the Director will oversee continuous solution education and certification for the GTM organization, ensuring sales teams, customer success managers, and advisory consultants have a thorough understanding of Halborn's offerings and their value proposition.

Requirements

Significant experience in B2B technology, cybersecurity, financial services, enterprise software, fintech, or digital assets.
Strong knowledge of the financial-services ecosystem, ideally including banking, capital markets, custody, FMIs, asset management, or payments.
Strong understanding of DLT and digital-asset technologies, including blockchain architectures, tokenization, stablecoins, custody, smart contracts, and associated security models.
Experience in field product management, product management, product marketing, solution management, or sales enablement.
Ability to translate technical capabilities into business value for senior customers and sales teams.
Experience creating customer-facing product material and structured learning/certification programs.
Ability to operate across Product, Engineering, Sales, Marketing, Advisory, and HR in a fast-moving environment.
Customer obsessed - starts with customer problems rather than internal technology.
Commercially minded - understands how products become revenue.
Market aware - tracks the forces reshaping financial services and digital assets.
Technically credible - able to engage with engineers, cybersecurity specialists, and DLT experts.
Structured, a strong storyteller and teacher, and highly hands-on.

Nice To Haves

Cybersecurity expertise within financial services or digital assets would be a strong advantage.

Responsibilities

Own the market-facing management of Halborn's solution portfolio across Halborn ONE, cybersecurity services, and technology-enabled advisory offerings.
Maintain a coherent portfolio architecture across products, managed solutions, and advisory services.
Define target customers, use cases, value propositions, and business outcomes, ensuring consistency in naming, positioning, packaging, and messaging.
Identify opportunities to transform traditional services into repeatable, scalable, technology-enabled solutions.
Structure advisory offerings around a hybrid human + technology model, leveraging Halborn ONE.
Recommend the creation, expansion, consolidation, or retirement of offerings.
Build the evidence base for product and portfolio decisions through structured customer and market insight.
Conduct structured discovery with strategic customers, prospects, and partners.
Capture customer requirements, unmet needs, objections, and buying criteria, translating recurring patterns into product and solution requirements.
Establish structured feedback loops with Sales, Customer Success, and Advisory.
Track adoption, customer value, and emerging demand.
Partner closely with Halborn Lab to shape the roadmap for Halborn ONE and related modules.
Translate recurring customer and field requirements into prioritized roadmap inputs.
Assess new modules based on market relevance, differentiation, and revenue potential.
Challenge assumptions and recommend priority changes when evidence shifts.
Share upcoming releases and roadmap timing with GTM to support launch planning.
Own the development and continuous improvement of customer-facing solution material, including solution briefs, presentations, case studies, sales plays, and proposal content.
Translate technical capabilities into clear customer value, particularly for financial institutions and digital-asset companies.
Partner with Marketing to align solution messaging across campaigns and thought leadership.
Own GTM readiness for new products, modules, and solutions, applying target customers, use cases, positioning, differentiation, and packaging in launch plans.
Coordinate field material, training, and certification required for each launch.
Maintain a structured view of Halborn's competitive and market environment, tracking competitors and benchmarking capabilities, positioning, and pricing.
Monitor developments in banking, capital markets, custody, tokenization, stablecoins, and DLT infrastructure.
Identify white-space opportunities, emerging threats, and provide periodic portfolio assessments to leadership.
Own recurring solution education for AEs, SDRs, CSMs, Advisory consultants, and other relevant personnel.
Create structured learning paths covering Halborn ONE, SCA/Managed Solutions, Web2/Web3 security, and other relevant areas.
Work with Halborn Lab and HR to develop the Learning & Development component of the GTM Center portal.
Implement role-based learning architecture in the GTM Center and update modules as solutions change.
Introduce assessments, certifications, and recertification, supported by gamification and engagement tracking.
Maintain onboarding curricula for newly hired personnel.
Act as a senior solution resource for strategically important opportunities, joining selected live opportunities to shape discovery, solution design, and executive communication.
Structure complex or innovative engagements and support early adoption of new solutions.
Channel lessons from supported deals into customer insight and roadmap discussions.