Director, Field Operations

Planet Fitness•Field-Based, NH

6h•$150,000 - $170,000•Remote

About The Position

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners. At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of! For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started! Overview The Director, Field Operations, Corporate Clubs is responsible for leading operational performance across a large, geographically dispersed portfolio of corporate-owned clubs. This role provides leadership, coaching, and accountability for Regional Managers while ensuring operational consistency, financial performance, member satisfaction, and team member engagement across assigned markets. The Director serves as a key link between the field and Club Support Center, translating enterprise priorities into actionable plans, identifying opportunities for improvement, and partnering with cross-functional teams to deliver business results. This role combines strategic leadership, operational excellence, people development, and change management to support sustainable growth while protecting the Planet Fitness brand and Judgement Free Zone® experience. This is a field-based role that will cover clubs across Southern PA, Delaware, New Jersey, and Long Island, NY. The ideal candidate should currently reside in one of these regions and be willing and able to travel up to 100% of the time within the region and as needed to the Club Support Centers in Hampton, NH and Boston, MA.

Requirements

Willing and able to travel approximately 100% of the time.
Some evenings and weekends are required
Currently reside near a major airport
Valid driver’s license
Clean driving record
Bachelor's degree in Business, Retail Management, Operations, Hospitality, or related field preferred; equivalent experience considered
8+ years of progressive multi-unit operations leadership experience within a consumer-facing environment
Demonstrated experience leading geographically dispersed operations through multiple levels of leadership
Proven ability to coach and develop leaders while driving accountability for operational, financial, team member, and member experience results
Strong business and financial acumen, including experience managing P&L performance and leveraging data to guide decision-making
Experience leading operational improvements, large-scale initiatives, and organizational change across multiple locations, markets, or regions
Proficiency in Microsoft Office Suite, reporting tools, dashboards, and business analytics
Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executive leadership
Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
Creative, progressive, thought leadership with the ability to influence and drive organizational change
Excellent leadership and people development skills with the ability to motivate, guide, mentor, and inspire others
Demonstrated strategic thinking, innovation, and problem-solving skills with the ability to balance long-term vision and business priorities
Dedicated learner with a natural curiosity for consistent growth
Exhibits comfort, ease, and flexibility working in an extremely fast-paced, ever-changing, deadline-driven environment
Cooperative team player with an upbeat, positive, "can-do" attitude!

Nice To Haves

Experience working within a franchised, multi-unit, or geographically dispersed operating environment preferred

Responsibilities

Leads, coaches, and develops Regional Managers, building leadership capability, accountability, and bench strength across assigned markets.
Partners with People & Culture to support succession planning, talent development, workforce stability, and leadership pipeline initiatives.
Creates clarity around expectations, performance standards, and execution priorities while fostering a culture of engagement and continuous improvement.
Supports Regional Managers in diagnosing business challenges, developing solutions, and delivering sustainable results.
Builds high-performing teams that consistently deliver exceptional team member and member experiences.
Drives operational performance across assigned regions through consistent execution of Planet Fitness standards, programs, and business priorities.
Owns performance against key operational, financial, membership, retention, and member experience metrics.
Reviews business performance data and P&L results to identify opportunities to improve revenue, profitability, operational efficiency, and market performance.
Maintains a strong field presence to assess club operations, leadership effectiveness, member experience, and operational risks.
Ensures accountability for achieving business objectives while maintaining ownership at the appropriate leadership levels.
Champions a consistent, high-quality member experience that reflects Planet Fitness brand standards and creates a welcoming, Judgement Free environment.
Uses member feedback, NPS results, Mystery Shop insights, and operational metrics to drive continuous improvement across clubs.
Identifies trends, operational gaps, and performance opportunities through data analysis and field observations.
Supports the implementation of scalable operating practices that improve consistency, efficiency, and execution across markets.
Balances business priorities, member needs, brand standards, and team member experience when making decisions and driving change.
Partners closely with People & Culture, Finance, Marketing, Real Estate, Facilities, Learning & Development, Operations Support, and other Club Support Center teams to support business objectives.
Serves as a visible advocate for organizational initiatives and helps field leaders successfully navigate change.
Anticipates barriers to execution and collaborates with leaders and stakeholders to develop practical solutions.
Builds trusted partnerships across the organization, creating alignment, shared ownership, and effective decision-making.
Influences stakeholders at all levels by translating strategy into clear priorities, actionable plans, and measurable outcomes.