Director, Field Marketing

Acrisure•Prior Lake, VT

About The Position

About Acrisure A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more. In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible. Job Summary: The Director of Field Marketing, North America owns regional go-to-market execution and pipeline acceleration across the U.S. This role translates global positioning, product narratives, and campaigns into high-impact regional programs that drive measurable revenue outcomes. You will sit at the intersection of sales, product marketing, and demand generation, acting as the regional orchestrator who ensures the right message reaches the right accounts at the right moment — through events, ABM programs, partner motions, and sales-led campaigns. This is a highly visible leadership role for a builder who thrives in complex enterprise environments and knows how to turn strategy into pipeline.

Requirements

10+ years of B2B marketing experience, with 5+ years in field or regional marketing
Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment
Experience building and scaling high-performing field marketing teams
Strong understanding of:
ABM strategies
Enterprise buying committees
Complex, multi-stakeholder sales cycles
Data-driven mindset with experience measuring marketing impact on revenue
Excellent executive communication and stakeholder management skills

Nice To Haves

Experience in B2B SaaS, HRTech, Insurtech, or regulated/complex industries is a plus

Responsibilities

Own North America field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion.
Serve as the primary GTM partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement.
Translate global campaigns into high-impact regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers.
Lead regional field programs including tier-1/2 events, ABM, partner initiatives, and customer advocacy, fully integrated with digital demand, SDR follow-up, and sales motions to maximize ROI.
Own regional performance measurement and optimization, managing KPIs such as pipeline sourced/influenced, cost per opportunity, and program ROI in close partnership with RevOps.
Build and lead a high-performing Field Marketing team across North America, acting as the voice of the region and collaborating closely with Product Marketing, Demand Gen, and Customer Marketing to drive revenue impact.

Benefits

Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

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