Field Marketing Director
About The Position
Established in 2010, our partner is an industry leader in marketing brand experiences + creating cultural relevance. Marketing is the art of telling a great story and they are some of the best storytellers in the business. They deliver experiences that are measured against excellence, from concept to completion. The Field Marketing Director (FMD) leads the strategic development and execution of field marketing programs across national, regional, and distributor partner networks. This full-time leadership role is ideal for a seasoned, operationally strong marketer who can translate brand goals into successful real-world experiences. You’ll oversee multi-market field operations, manage a hybrid team of full-time and freelance Field Managers (FMs), and serve as a key partner to both clients and internal teams. The ideal candidate brings strong cross-functional collaboration, logistical fluency, and the ability to manage multi-million-dollar programs with accountability, precision, and creativity.
Requirements
- 7–10 years of marketing experience, with 4+ years in field or experiential leadership roles
- Proven experience managing teams across multiple regions and clients
- Comfortable overseeing multi-million-dollar field budgets and staffing plans
- Ability to build client and distributor relationships that foster program success
- Experience training peers and subordinates while monitoring the team’s resulting output
- Strong communication skills across presentations, reporting, and day-to-day updates
- Proficient in Google Suite, Microsoft Office, CRM and project management tools
- Available for regular travel and weekend/night activations as needed
- This position is based in the Metro NYC area
Nice To Haves
- Experience overseeing spirit-based programming preferred
- Background in spirits, CPG, or lifestyle brands preferred
Responsibilities
- Lead the strategy, planning, and execution of national and regional field marketing programs
- Manage $4M+ in annual revenue across multiple clients and program verticals
- Recruit, train, and oversee a blended team of full-time and freelance Field Managers
- Translate national brand objectives into market-specific activation plans
- Partner with distributors and regional sales teams to support programming and drive impact
- Collaborate with internal teams (Production, Creative, Client Services) to align on deliverables
- Own budgets, manage a team of field managers, and ensure they are delivering to agency+ client expectations, forecasting for all field programs
- Develop SOP’s and training systems to ensure consistency, compliance, and excellence
- Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs
- Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders
- Represent the agency with professionalism and confidence in all client and partner meetings
Benefits
- Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access
- Generous PTO & Paid Holidays – Prioritizing work-life balance
- Life & Disability Insurance – Company-paid options for added security
- HSA & FSA Plans – Tax-advantaged savings for healthcare and dependent care
- Employee Assistance Program (EAP) – 24/7 confidential support services
- Professional Development – Ongoing training and leadership growth
- Wellness Perks – Gym discounts, wellness programs, and more
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
