Director, Field Marketing & ABM

Intercom•San Francisco, CA

13d•Hybrid

About The Position

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. What's the opportunity? At Intercom, we believe great marketing doesn’t just generate attention, it drives revenue. As Director of Global Field Marketing, you’ll own Intercom’s global field strategy across regions, events, executive engagement, and account-based marketing (ABM). You’ll sit at the intersection of Marketing and Sales, building programs that accelerate deals, expand key accounts, and create meaningful in-person and digital experiences that move the pipeline forward. You’ll partner closely with Sales leadership, Revenue Operations, Product Marketing, Brand Activations and Regional Marketing teams to design GTM programs that scale globally while staying locally relevant. We’re looking for a builder: someone who can set strategy, execute with precision, and raise the bar for how field marketing shows up as a revenue engine.

Requirements

8–12+ years of experience in B2B SaaS field marketing, revenue marketing, or demand generation
Proven success building and scaling global field programs tied directly to pipeline and revenue
Hands-on experience running ABM programs for enterprise and strategic accounts
Experience partnering deeply with Sales leadership and Revenue Operations
Experience managing globally distributed teams
Strong commercial and GTM orientation, you think in pipeline, not just campaigns
Highly data-driven with experience owning ROI measurement and attribution models
Exceptional organizational and execution skills
Strong stakeholder management and cross-functional influence
Clear, confident communicator who can align teams around shared goals

Responsibilities

Own Global Field Marketing Strategy
Define and lead Intercom’s global field marketing strategy across North America, EMEA, and APAC
Build region-specific plans aligned to GTM priorities, territory strategy, and pipeline goals
Translate company objectives into field programs that directly impact revenue
Build and Scale ABM Events
Own Intercom’s global ABM Events motion (1:1, 1:few, and 1:many programs)
Partner with Sales and RevOps on target account selection and segmentation
Design personalized campaigns that drive enterprise pipeline, deal velocity, and expansion
Deliver High-Impact Experiences
Lead strategy and execution for field events, executive programs, customer marketing activations, and flagship moments
Create experiences that generate new pipeline, accelerate active deals, and strengthen long-term customer relationships
Operate as a GTM Partner
Work closely with regional Sales leadership to support territory priorities and pipeline gaps
Build repeatable GTM plays that sellers actively use in live deals
Align programs with Product Marketing messaging and launch cycles
Measure What Matters
Own performance measurement, attribution, and ROI across all field programs
Partner with RevOps to improve reporting and pipeline visibility
Use data to continuously optimize program mix and investment strategy
Lead and Scale a Global Team
Build and manage a high-performing global field marketing and ABM team
Set clear goals, operating rhythms, and execution standards
Develop talent and create a culture of ownership and impact