Director, Fan Engagement - Epic Records
Sony Music Global Job Board•Los Angeles, CA
•Onsite
About The Position
As a The Director, Fan Engagement & Community Management will be tasked with engaging, acquiring and retaining fans on behalf of Epic Records artist roster. This role will manage conversation and content creation across all digital properties including social media, CRM, websites, and other fan facing digital properties (discord, sms, etc). This role will work closely with the Marketing Team to help execute digital campaigns. This role should have a deep understanding of fandoms and social media.
Requirements
- Bachelor’s degree or equivalent
- Minimum of 7+ years professional experience in digital/social media marketing
- Outstanding organizational and communication skills
- A passion for fan-focused digital strategies
- Strong background in digital strategy, with duties at previous experience including day-to-day work in this area
- Ability to work on tight timeframes and move projects forward with limited assets
- A deep understanding of interactive technologies and communication tools, including: Tiktok, Instagram, X, Facebook, Snapchat, Discord, Website Strategy, Email/CRM Strategy, SMS
Nice To Haves
- Record label or social media agency exp a plus
- Photoshop, iMovie, Illustrator and/or other graphic design knowledge a plus
- Passion for R & B and Hip Hop is preferred
Responsibilities
- Oversee the day-to-day social media, web property, and email/SMS accounts for a designated roster driving fan acquisition, engagement, and retention
- Manage digital and social platforms including Instagram, Tik Tok, X, Facebook, Snapchat, websites, microsites, pre-save pages, etc. (including fan accounts)
- Create copy and assets native to each platform to increase engagement via interaction and algorithms
- Build growth and engagement strategies for both established and developing artists, leading to an engaged fan
- Work with Marketing Team and artist teams to develop and maintain editorial calendar across all social platforms
- Track, analyze, and report on campaigns across all platforms
Benefits
- medical, dental, vision, life & disability coverage
- 401K + employer matching
- company-paid identity theft protection
- resources for pets
- mental health and meditation resources
- industry-leading fertility coverage
- fully paid leave for childbirth or bonding
- fully paid leave for caregivers
- programs for loved ones with developmental disabilities and neurodiversity
- subsidized back-up child and elder care
- reimbursement for adoption, surrogacy, tuition, and student loans
- Time off for a winter recess
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What This Job Offers
Job Type
Full-time
Career Level
Director
