Director, External Relations Communications & Marketing

Port of Seattle•Seattle, WA

10h

About The Position

As the Director, External Relations Communications & Marketing, you will establish the comprehensive communications strategy direction on all issues facing the Port of Seattle. You will communicate the Port's strategic vision, decisions, and economic and community development opportunities in a transparent, relevant, and compelling manner to build trust and interest. You will set direction and strategy for communication activities by determining approach, preparing key messages, identifying priority targets and third-party validators, establishing creative deliverables, and working with the Executive Director and Commission President. You will advise Northwest Seaport Alliance (NWSA) staff on North Harbor communications issues, opportunities, and relationships. You will prepare annual communications and marketing plans and update plans quarterly. You will prepare monthly analysis of digital communications metrics against goals and determine annual investment in advertising and approve public facing creative. You will create and direct communications that highlight our Commission and executive leadership and Port priorities (state of the Port and similar events, budget open houses, media events, speaking opportunities, videos). You will play a leadership role in incident response and advise Executive, HR and Legal on sensitive Port matters. You will lead and direct the work of media relations, creative services, writers, and marketing leads. You will ensure the Port transparently communicates its actions to the public, promotes opportunities for engaging with the Port, supports the customer experience at Port facilities and builds public support for Port policies and operations. You will utilize diverse and effective communications tools to reach key audiences, recommend and invest in communications tools as necessary to address ongoing changes in technology user expectations and effectiveness. You will conduct bi-annual public opinion research and adjust work plans accordingly.

Requirements

Eight (8) years of experience in external relations, government relations, communications, marketing, community engagement, and/or operations.
Four (4) years of experience supervising staff and managing a function in communication and/or marketing.
Committed to Equity – You will apply equity and exemplify shared values, behaviors, and practices in all aspects of the work.
Leader – You can lead through change, improve adversarial situations, and provide coaching, teaching, and mentorship to others. You can develop and implement strategies that align with overall Port goals and objectives while influencing and leading change throughout the department.
Strategic Thinker – You can independently and rapidly assess and solve problems in stressful situations, applying policies, rules and regulations to take appropriate action.
Business & Political Acumen – You have a keen sense of the political realities and look at the bigger picture of a situation, weigh it carefully, and provide sound recommendations that are in the best interests of the organization.
Excellent Communicator – You have excellent verbal, written, and listening skills, can clearly communicate complex information to diverse audiences, build effective professional relationships, and use tact and diplomacy in sensitive situations.

Nice To Haves

Bachelor’s degree in Business, Communications, Marketing, Public relations, Public affairs, or Political Science and/or master’s degree in Communications, Marketing, Public Management, and/or Executive Development programs.
Accreditation in Public Relations (APR).

Responsibilities

Establish the comprehensive communications strategy direction on all issues facing the Port of Seattle.
Communicate the Port's strategic vision, decisions, and economic and community development opportunities in a transparent, relevant, and compelling manner to build trust and interest.
Set direction and strategy for communication activities by determining approach, preparing key messages, identifying priority targets and third-party validators, establishing creative deliverables, and working with the Executive Director and Commission President.
Advise Northwest Seaport Alliance (NWSA) staff on North Harbor communications issues, opportunities, and relationships.
Prepare annual communications and marketing plans and update plans quarterly.
Prepare monthly analysis of digital communications metrics against goals and determine annual investment in advertising and approve public facing creative.
Create and direct communications that highlight our Commission and executive leadership and Port priorities (state of the Port and similar events, budget open houses, media events, speaking opportunities, videos).
Play a leadership role in incident response and advise Executive, HR and Legal on sensitive Port matters.
Lead and direct the work of media relations, creative services, writers, and marketing leads.
Ensure the Port transparently communicates its actions to the public, promotes opportunities for engaging with the Port, supports the customer experience at Port facilities and builds public support for Port policies and operations.
Utilize diverse and effective communications tools to reach key audiences, recommend and invest in communications tools as necessary to address ongoing changes in technology user expectations and effectiveness.
Conduct bi-annual public opinion research and adjust work plans accordingly.