Director, Events Creative Program Management

Salesforce•San Francisco, CA

3d•$196,800 - $285,300•Hybrid

About The Position

Salesforce's Global Brand Marketing (GBM) team creates world-class creative experiences for the world's most iconic B2B events — Dreamforce, Connections, TrailblazerDX, Tableau Conference, and Agentforce World Tours. The Events & Experiences Creative team is the engine behind every piece of creative that comes to life across these programs. This role is a strategic and operational force multiplier behind this work, managing timelines and driving execution excellence across an ambitious creative portfolio. This is a high-visibility, Director-level role for a leader who thrives at the intersection of creative strategy and operational rigor. The role involves managing a team of Senior and Program Managers, owning the Brand Experience creative review process end-to-end, driving a unified quarterly planning motion across GBM, and setting the standard for great program management.

Requirements

8–12+ years of program management experience in creative, brand, events, or marketing environments — ideally at a large, fast-paced technology company.
4+ years of people management experience with a proven track record of building high-output creative PM teams.
Demonstrated ability to build and scale operational frameworks (PMOs, CoEs, PM playbooks, or equivalent) from the ground up.
Deep familiarity with physical and digital event production — comfortable reviewing environmental renders, spearheading 2D and 3D creative projects, and ensuring production vendors understand design intent.
Proficiency with PM tools (Airtable, Wrike, Smartsheet, Asana, or equivalent); genuine eagerness to adopt and champion AI-powered workflows.

Nice To Haves

Bridge Builder: Rare ability to translate complex creative programs into clear business value for non-creative stakeholders — equally effective in a room with an EVP as you are with your PM team.
Trusted Advisor: Exceptional stakeholder management with the ability to drive consensus across global, matrixed organizations and influence decisions at the SVP/EVP level.
Creative-Fluent: You understand the creative process well enough to anticipate bottlenecks, sequence reviews intelligently, and partner with designers and creative directors as a peer.
Grace Under Pressure: You lead with composure in high-stakes environments, leaning on a solution-oriented mindset and — when appropriate — a sense of humor.
The Innovator: A knack for architecting "what could be" in the realm of AI, automation, and creative operations — and then actually building it.

Responsibilities

Own end-to-end creative program management for the full proprietary and third-party events portfolio: Dreamforce, Connections, TrailblazerDX, Tableau Conference, and Agentforce World Tours.
Serve as primary creative PM lead for the Strategic Events portfolio — overseeing Demand Generation through onsite execution.
Oversee end-to-end portfolio lifecycle, ensuring complex dependencies across creative, digital, environmental, and production workstreams are seamlessly integrated.
Define and operationalize the events creative system with Creative Directors — including look and feel standards, templates, guidelines, and cross-functional training.
Serve as a trusted advisor to EVP/SVP-level stakeholders, providing data-driven insights to influence strategic decision-making and creative milestone visibility.
Curate and drive the Brand Experience (BxP) review agenda — prioritizing Tier 1 creative (environmental renders, keynote presentations, event signage) for executive sign-off.
Drive high-cadence review forums and "Deep Dive" sessions to unblock creative bottlenecks, accelerate decision velocity, and ensure business-critical milestones are met.
Navigate high-pressure, executive-level decision making with composure while simultaneously leading technical conversations with production vendors to ensure design intent is delivered.
Recruit, mentor, and elevate a world-class team of Senior PMs and PMs across Events & Experiences (DemGen, Digital, and World Tours pods).
Build multi-level career development tracks for Creative PMs with skill-mapping tailored to the events and experiences discipline.
Manage the full contingent workforce lifecycle — surge hiring, onboarding, and ramp — to scale coverage in response to portfolio growth.
Design and deploy a standardized PM toolkit and resource-allocation model — enabling the team to absorb increased event scope without proportional headcount growth.
Stand up a GBM PM Center of Excellence: formalize the Global Brand Marketing PM Handbook, defining KPIs and standardized success metrics for every event tier.
Lead an AI-First Ways of Working initiative — identifying and deploying AI tools that reduce administrative lift and free the team to focus on high-impact creative strategy.
Lead tooling modernization, evaluating and implementing dedicated PM platforms (e.g., Wrike, Airtable) to drive 20%+ reduction in administrative overhead.
Implement a unified quarterly creative planning motion across GBM to drive earlier alignment, smarter prioritization, and reduced last-minute pivots.
Establish a formal integration bridge with Creative Operations to eliminate redundant workflows and synchronize resourcing.
Lead continuous improvement of creative event processes based on internal and external feedback and industry best practices.