Director, Enterprise Brand Strategy

Covista•Columbia, MD

11h•Hybrid

About The Position

Covista is seeking a Director, Enterprise Brand Strategy to build and scale the Covista enterprise brand as the company establishes itself as a market-facing brand. Reporting into the Corporate Affairs function, with a dotted line into Marketing, this role will define and implement Covista's enterprise brand strategy, governance, and visual identity—ensuring the brand shows up with clarity and consistency across its most critical external audiences. This role will first focus on defining how Covista and its institutions work together as a system, establishing the foundation and governance required to scale. Over time, as that system is established, the role will expand to full ownership of enterprise brand strategy and governance.

Requirements

Bachelor's degree in marketing, communications, design, or related field required
15+ years progressive experience in brand strategy, creative direction, and measurement required
Demonstrated expertise in enterprise brand building and brand architecture for complex, multi-brand organizations required; prior experience at a holding company is a plus
Experience building and enforcing brand governance frameworks at an enterprise level required
Experience leading and developing in-house creative teams required
Experience working with senior executives and across matrixed organizations
Strong command of brand architecture, visual identity systems, and enterprise brand strategy
Excellent creative judgment with the ability to translate strategy into execution
Skilled at aligning stakeholders and driving decisions across functions
Clear, concise communicator and strong executive storyteller
Self-directed, results-oriented, and comfortable building in a dynamic environment

Nice To Haves

Master's degree preferred
Background in education, healthcare, or regulated industries a plus

Responsibilities

Own and evolve Covista's corporate brand strategy, including positioning, visual identity, narrative architecture, and long-term roadmap
Define the brand architecture governing how the Covista and institution brands relate to and reinforce one another — when to lead with Covista, when to lead with the institution — and how to present both coherently across audiences and contexts
Establish clear guidance on brand applications across audiences and contexts
Articulate and drive an Employer brand strategy in partnership with HR
Serve as the senior decision-maker for corporate brand strategy and cross-functional alignment especially as it relates to our B2B stakeholders (investors, policymakers, media, healthcare systems, employees, potential talent, alumni)
Lead our brand and reputation measurement work and use that to inform brand and paid strategies
Establish enterprise brand governance and decision rights, with ownership expanding as the brand system is defined and adopted across the organization
Build and maintain Covista's corporate brand governance framework, including guidelines, standards, and decision rights
Ensure consistent brand application across communications, thought leadership, events, advertising, digital platforms, and external partners
Partner with Marketing to align on enterprise brand architecture and clarify ownership across corporate and institutional brand execution
Establish strong cross-functional relationships to drive brand fluency and consistent execution
Lead, mentor, and develop the Corporate Affairs brand design and creative strategy team, including direct supervision of two team members focused on brand and creative
Direct creative output across the Corporate Affairs function, including but not limited to thought leadership materials, media assets, social media, and other stakeholder-facing collateral
Oversee Covista photo shoots, commercial, and multimedia productions; maintain and evolve Covista's visual standards
Build internal creative capability and scalable processes that reduce reliance on external agencies
Build and launch an employer brand campaign in the marketplace in partnership with HR
Partner with Marketing to support and inform paid media efforts that advance the Covista enterprise brand, ensuring creative strategy, messaging, and visual identity are consistent across paid channels
Provide brand oversight and creative guidance for corporate paid media campaigns, including those targeting B2B audiences such as investors, policymakers, and prospective talent
Collaborate on media planning and campaign development to ensure enterprise brand positioning is reflected across paid placements, sponsorships, influencer, celebrity and advertising initiatives
Partner with communications, thought leadership, and social teams to ensure brand consistency across all external channels
Contribute to editorial strategy and content decisions that shape enterprise perception
Partner closely with Marketing to align on brand architecture and resolve overlaps between corporate and institutional brand
Advise corporate functions (Strategy, Investor Relations, Government Affairs, Communications, Alumni, Impact, Thought Leadership, HR) on brand application
Represent Corporate Affairs in enterprise planning, including major announcements, partnerships, and campaigns
Set team goals, manage performance, and ensure accountability across the function
Performs other duties as assigned
Complies with all policies and standards