Director, Enrollment & Marketing, Rabb & Brandeis Online School

Brandeis University•Waltham, MA

8d•Onsite

About The Position

Brandeis University is seeking a Director of Enrollment and Marketing for Rabb and Brandeis Online. This role is responsible for all enrollment and marketing efforts for Rabb and Brandeis Online, including overseeing, developing, and leading the implementation of an enrollment and marketing strategy, plan, and budget. Key responsibilities include developing and overseeing the admissions process, enrollment management, marketing, communications, and branding for partner organizations, online degrees and programs, and corporate partnerships. The Director will ensure alignment of admissions and marketing efforts with Brandeis processes and procedures, and supervise marketing and enrollment partners, staff, and student workers. The position reports to the Vice President of the Rabb School of Continuing Education.

Requirements

Bachelor's degree
At least 8 years of related work experience
3 years' supervisory experience
Experience working in sales, marketing or online learning admissions
Familiarity working with advertising agencies and an Outsourced Program Manager (OPM)
Significant experience and knowledge of Rabb's processes, operations, marketing and recruiting

Nice To Haves

Master's degree in Marketing or Business Administration preferred

Responsibilities

Create a recruiting strategy to support prospect conversion for programs.
Report on conversion and enrollment rates.
Coordinate with faculty and staff in scheduling and execution of admissions events.
Oversee rolling admissions processes for Rabb-GPS and all Brandeis Online programs.
Monitor the admissions pipeline and manage enrollment partners from initial application to acceptance to ensure enrollment goals are met or exceeded.
Proactively recommend and manage admissions process changes that result from program changes including communication, prerequisites, and admission criteria.
Lead the process for admissions committee members to evaluate applicants and enter decisions to ensure robust matriculation.
Finalize all admissions decisions and communicate with applicants.
Develop the strategy and lead the implementation of recruiting new and current corporate partnerships to increase enrollment.
Measure and analyze admissions performance and develop reports to present key performance indicators.
Develop and oversee marketing strategy and plans for all Rabb School initiatives and programs, including Brandeis Online.
Approve and monitor messaging from external marketing partners.
Prepare and distribute general press releases.
Ensure alignment with brand identity in all marketing and communications.
Develop brand guidelines and student personas for new online programs and all Rabb initiatives.
Identify internal integrations and develop plans for co-marketing of new online programs.
Coordinate with academic units and their partners to align online and on-campus programs admissions, marketing and communications.
Create, continually update, and execute marketing and enrollment plans and timelines for all Rabb initiatives including Brandeis Online programs.
Measure and analyze marketing performance and develop reports to present key performance indicators and ROI.
Manage external partners in their market research, collateral development, refreshes, and other strategies.
Conduct market and program analysis for new programs and program reviews.
Maintain and develop online program websites and microsites.
Optimize website content for SEO and lead conversions.
Supervise blog initiatives by planning, acquiring, and editing content provided by stakeholders.
Design and approve marketing pieces including emails, creative briefs, print collateral, branded giveaways, videos, and ads.
Research and engage freelancers as needed.
Supervise, coordinate, and align the performance of external marketing firms ensuring timelines are met and quality metrics are in place.
Supervise full and part-time staff and student workers.
Set work priorities for marketing and communications team members and partners.
Ensure campaigns are delivered on time and on budget.
Research and evaluate opportunities for lead generation sources including digital marketing agencies, pay-per-lead sources, program-specific promotional opportunities, market research firms, and other marketing-related vendors.