Director, Engineering - Marketing Technologies

Five Below•Philadelphia, PA

13d

About The Position

The Engineering team, organized by product groups, is responsible for the architecture, design, development and operations of all systems and applications supporting Five Below’s Retail and Ecommerce footprint. Accordingly, we have Merchandising and Inventory Management, Stores, Supply Chain & Logistics, and Digital, BI & Data Platform, DevOps Engineering and Tools. Five Below systems/applications supporting business functions are a combination of enterprise solutions and custom software built to create a seamless experience for our customers, driven by data assets, Infrastructure and cloud at its epicenter. We are seeking a Director of Marketing Technologies to lead our analytics and marketing technology strategy for our e-commerce business. This leader will serve as the champion for Google Analytics (GA4) and related technologies, ensuring we capture the right data, design scalable solutions, and deliver insights that power smarter business decisions. This role is hands-on and execution-driven. The Director will not only partner with product and business teams to help define strategy but will also take ownership of technical solution design and implementation, working closely with product, business, and engineering partners. They will also play a critical role in shaping and executing our customer lifecycle management and loyalty program strategy, ensuring the right data, tools, and integrations are in place to drive customer engagement and retention.

Requirements

10+ years of experience in digital analytics and marketing technologies, with at least 5+ years in retail/e-commerce across multiple retailers
Proven expertise with the Google Analytics ecosystem (GA4, GTM, BigQuery, Looker or similar BI tools)
Strong hands-on technical skills with JavaScript, HTML, SQL, APIs for analytics and tag implementation
Demonstrated experience in customer lifecycle management, loyalty programs, and retention strategies
Ability to represent engineering in cross-functional settings, balancing technical feasibility with business goals
Deep understanding of e-commerce business metrics and the drivers that impact them
Experience implementing marketing technologies such as CDPs, personalization/testing platforms, loyalty solutions, CRM, and attribution systems
Strong leadership presence with ability to influence executives, partner across business units, and mentor teams
Excellent communication and storytelling skills, with ability to translate complex technical concepts into clear business narratives
Bachelor’s degree in Computer Science, Marketing, Data Science, or related field (Master’s preferred)

Responsibilities

Own the vision and execution for marketing technologies and analytics platforms, with a primary focus on the Google Analytics ecosystem (GA4, GTM, BigQuery, Looker, etc.)
Partner with product and business stakeholders to design and implement customer lifecycle management and loyalty program strategies, ensuring data-driven personalization and retention tactics
Take hands-on ownership of technical solution design and implementation, including event tracking, data flows, tagging frameworks, and system integrations
Represent engineering in cross-functional marketing and business discussions, ensuring solutions are technically sound, scalable, and maintainable
Partner with business leaders to identify key e-commerce metrics (conversion, funnel performance, AOV, CLV, retention, channel performance, etc.) and define the right data capture and reporting frameworks
Lead the evaluation and integration of marketing and loyalty technologies (e.g., CDPs, tag management systems, personalization engines, loyalty platforms, CRM, experimentation platforms)
Lead engineering teams to implement analytics events, customer data integrations, and marketing technology solutions across web and mobile
Ensure data governance and quality assurance, building trust in analytics and reporting
Provide executive-level insight and storytelling to influence decisions while staying hands-on with dashboards, tagging, and implementation
Build and mentor a small but high-impact team, while actively contributing as an individual technical contributor