Director, Engineering Manager

AssetMark•Concord, CA

34d•$206,000 - $258,000•Hybrid

About The Position

AssetMark is seeking a Director, Engineering Manager to lead their Enrollment and Servicing frontend team. This is a frontend-first leadership role focused on owning mission-critical user interfaces for financial advisor clients and operations professionals. The role is a player-coach position, spending approximately 40% of the time hands-on with the code. The candidate will lead a multi-squad team, partner with Product and Design, and contribute to building out AssetMark's new Global Capability Center in Hyderabad, India, including hiring and mentoring new frontend engineers. The position is fundamentally about building great product and executing a significant, commercially impactful roadmap that affects advisor productivity, client experience, and business growth.

Requirements

Frontend Leadership & Craft: Deep expertise in modern frontend development (React, TypeScript, mobile frameworks, etc.).
Strong point of view on UI patterns, state management, and performance optimization.
Passion for design systems, usability, and interaction quality.
You care not just about what you build—but how it feels to the user.
People Leadership & Talent Development: Proven ability to develop junior and mid-level engineers into high performers.
Experience leading multi-team / multi-squad teams.
You view management as a craft of talent stewardship and growth.
You create environments where engineers learn fast and do their best work.
Player-Coach Mindset: You are hands-on by choice, not by necessity.
Comfortable contributing to production code, code reviews, and design discussions.
You lead through example, not just direction.
Product & Execution Mindset: You think like a product partner, not just an engineering leader.
You ask why before what, and what before how.
You are highly focused on execution and delivering business impact.
You thrive in environments with meaningful scope, urgency, and accountability.
Bachelor’s degree in Computer Science, Software Engineering, or related field.
~10–15+ years of software engineering experience, primarily in frontend development.
Experience leading frontend teams in high-scale, product-driven environments.
Candidates must be legally authorized to work in the US to be considered.
We are unable to provide visa sponsorship for this position.

Nice To Haves

Experience in fintech or regulated industries is a plus.

Responsibilities

Build and Ship High-Impact Product: Lead the team in delivering against a large, complex, and commercially critical product roadmap.
Own execution quality—ensuring teams ship reliably, quickly, and with high standards.
Translate product priorities into clear engineering plans, sequencing, and trade-offs.
Drive a culture of accountability for outcomes, not just output.
Continuously improve how the team delivers—balancing speed, quality, and scalability.
Lead, Coach, and Build Talent: Lead and develop a multi-squad frontend engineering team, with a strong emphasis on growing junior and mid-level engineers into exceptional talent.
Establish a culture of craft excellence, mentorship, and continuous improvement.
Act as a hands-on technical leader, contributing meaningfully to the codebase (~40%+).
Hire and retain engineers who care deeply about UX, performance, and code quality.
Build out our Global Capability Center in Hyderabad.
Champion the Frontend Craft: Champion frontend patterns (component-driven design, declarative approaches, state management discipline).
Shape how we leverage AI-assisted development in all aspects of the SDLC.
Drive consistency in design systems, UI frameworks, and shared components.
Ensure high standards for performance, accessibility, and usability.
Partner with platform teams on BFF integration patterns, while maintaining clear frontend ownership boundaries.
Build Exceptional User Experiences: Lead teams building intuitive, performant, and elegant applications for advisors and investors.
Raise the bar on interaction design, responsiveness, and perceived performance.
Ensure tight alignment between design intent and engineering execution.
Push teams to think beyond features—to end-to-end experience quality.
Partner Deeply with Product & Design: Operate in tight, durable partnerships with Product and Design leaders embedded in your teams.
Contribute to product strategy with a strong point of view on what great experiences look like.
Translate ambiguous product goals into clear technical direction and execution plans.
Foster a culture of shared ownership across Engineering, Product, and Design.
Drive Execution Across Multiple Squads: Own delivery across a portfolio of frontend teams, balancing speed, quality, and sustainability.
Establish clear engineering standards, patterns, and ways of working.
Guide teams through complex cross-application workflows and shared dependencies.
Lead through ambiguity while maintaining high velocity and high standards.