Director, Endovascular Marketing

Abbott Laboratories•Santa Clara, CA

3d•$172,000 - $344,000

About The Position

The Endovascular Marketing Director is responsible for leading the strategic development and execution of marketing initiatives to drive portfolio growth, market share expansion, and customer engagement across the endovascular business. This role defines the long-term commercial vision, ensures alignment with organizational priorities, and translates clinical, customer, and market insights into differentiated value propositions and impactful go-to-market strategies. The Director partners closely with Sales, R&D, Medical Affairs, and global stakeholders to deliver sustainable growth and strengthen competitive positioning.

Requirements

Strong strategic thinking with ability to translate insights into actionable plans
Deep understanding of the medical device industry, particularly endovascular or vascular therapies
Demonstrated success in product launches and lifecycle management
Ability to influence and lead cross-functional teams in a matrix organization
Strong leadership and team development capabilities
Excellent communication and storytelling skills, with ability to engage both internal and external audiences
Strong analytical skills with experience leveraging data to drive decisions
Customer-centric mindset with deep understanding of physician and hospital stakeholder needs
Proven ability to operate effectively in a fast-paced, highly regulated environment
Bachelor’s degree required (Business, Marketing, Life Sciences, or related field)
8–12+ years of progressive experience in marketing within the medical device or healthcare industry
Demonstrated experience leading both upstream and downstream marketing functions
Proven track record of successful product launches and driving revenue growth
Experience working closely with sales organizations and field teams
Previous people leadership experience required

Nice To Haves

MBA or advanced degree preferred
Prior experience in endovascular, cardiovascular, or interventional specialties strongly preferred
Experience collaborating with global teams and managing complex stakeholder environments preferred

Responsibilities

Develop and lead the comprehensive marketing strategy for the endovascular portfolio, including upstream and downstream marketing activities
Identify and prioritize growth opportunities through market analysis, competitive intelligence, and customer insights
Drive product lifecycle management, including launches, line extensions, and portfolio optimization
Lead development of compelling value propositions, messaging platforms, and market access strategies aligned to clinical and economic outcomes
Partner with cross-functional teams (Sales, Clinical, Medical Affairs, Regulatory, and R&D) to ensure successful execution of commercial initiatives
Translate business strategy into actionable marketing plans with clear KPIs and performance metrics
Oversee product launch excellence, including commercialization readiness, training, and demand generation
Collaborate with Sales leadership to drive field adoption, sales enablement, and customer engagement strategies
Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders
Lead pricing strategy, contracting approaches, and overall profitability management
Monitor business performance and adjust strategies based on data-driven insights
Ensure alignment with global marketing strategies while tailoring to regional or U.S. market dynamics
Develop and manage marketing budgets effectively
Lead, coach, and develop a high-performing marketing team