Director Emerging Sales, Lowe's Media Network

Lowe's Companies, Inc.•Mooresville, NC

1d•Remote

About The Position

This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions. The Director, Emerging Sales is responsible for developing and executing Lowe's Media Network's enterprise strategy for global advertising holding companies, independent agencies, and non-endemic advertisers. This role owns senior commercial relationships with agency and brand partners, driving sustainable revenue growth through strategic engagement, partnerships, marketplace influence, and innovative advertising solutions. The role positions Lowe's Media Network as a preferred retail media partner across leading agency organizations, including Publicis, Omnicom, WPP, IPG, Dentsu, Havas, Horizon, PMG, and others. The Director cultivates relationships with agency leaders, client leadership teams, and Fortune 500 marketers while identifying growth opportunities across Financial Services, Automotive, Insurance, Telecommunications, Travel, Healthcare, Technology, Entertainment, FinTech, B2B, and other emerging non-endemic categories. As part of the Lowe's Media Network leadership team, this role partners across Sales, Product, Data Science, Measurement, Marketing, Merchandising, Finance, Strategy, Legal, and other cross-functional teams to shape long-term growth strategy, influence product innovation, and expand Lowe's position in the evolving retail media ecosystem.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, Economics, Communications, Statistics, Engineering, or related field or equivalent experience
12 Years experience in digital media sales, retail media, strategic partnerships, business development, omni-channel advertising, agency partnerships, or related commercial roles
8+ years leading enterprise relationships with global advertising holding companies and Fortune 500 advertisers
5-7 Years leadership experience, including leading direct reports or cross-functional teams
Experience developing new business, emerging revenue streams, non-endemic advertiser relationships, or strategic partnerships in a media, retail media, advertising technology, or platform environment

Nice To Haves

Proven experience growing non-endemic advertising businesses and expanding into new market verticals
Experience leading high-performing sales or partnership organizations, with executive presence and demonstrated ability to present to C-suite leadership and board-level stakeholders
Experience with first-party data, audience strategy, measurement solutions, or data collaboration partnerships
Experience working with holding companies, media agencies, DSPs, technology platforms, and senior client decision-makers

Responsibilities

Own senior relationships with major global advertising holding companies, agency networks, Fortune 500 marketers, and strategic advertiser partners.
Develop annual agency partnership strategies and sponsorship programs that increase enterprise investment across Lowe’s Media Network.
Represent Lowe’s Media Network in agency negotiations, joint business planning, business reviews, and annual marketplace discussions.
Define and execute the long-term growth strategy for non-endemic advertising revenue.
Build scalable go-to-market strategies targeting enterprise brands across emerging and high-growth verticals.
Expand Lowe’s Media Network into new advertiser categories through strategic partnerships, market engagement, and repeatable partnership models.
Identify whitespace opportunities across retail media, commerce media, programmatic advertising, and first-party data monetization.
Develop vertical-specific market strategies that accelerate advertiser adoption and strengthen category penetration.
Build trusted partnerships with CMOs, Chief Media Officers, Chief Growth Officers, agency CEOs, investment leads, and procurement executives.
Influence enterprise media investment through strategic storytelling, first-party data insights, commerce intelligence, and measurable business outcomes.
Develop and evaluate strategic alliances with DSPs, technology providers, measurement companies, identity partners, clean room providers, and commerce media platforms.
Establish annual revenue objectives, pipeline strategy, long-range growth plans, forecasting, reporting, and business performance accountability.
Build and lead a small, high-performing, agile team that demonstrates accountability, adaptability, and strong sales acumen in a rapidly evolving environment.