Director eCommerce Operations & Strategy

Advance Auto Parts•Raleigh, NC

1d•Hybrid

About The Position

The Director, eCommerce Operations & Strategy is responsible for owning the operational roadmap and performance management model for Advance Auto Parts’ eCommerce business. This role translates eCommerce strategy into day‑to‑day execution that improves speed, availability, findability, and overall customer experience for both DIY and Professional customers. Reporting to the Head of eCommerce, this leader orchestrates cross‑functional initiatives spanning fulfillment speed and assortment strategy, item readiness and transactability, digital friction removal, SEO impact, and analytics instrumentation. The role ensures merchandising priorities are reflected in technology roadmaps and operational plans, driving measurable improvements in conversion, cost‑to‑serve, and customer confidence across the end‑to‑end journey.

Requirements

Strong merchandising and operational mindset with the ability to translate strategy into consistent, scalable execution
Deep understanding of eCommerce operations, fulfillment promises, item transactability, and customer journey friction points
Proven ability to lead large, cross‑functional programs with measurable CX and financial impact
Advanced analytical storytelling skills, including KPI definition, dashboarding, and executive‑level business reviews
Bachelor’s degree required
10–12+ years of experience in eCommerce operations, strategy, or product operations, with demonstrated ownership of CX, conversion, and P&L outcomes
Proven leadership delivering fulfillment speed, availability improvements, and digital friction reduction
Strong analytics literacy, including experience designing and leading WBR/MBR cadences

Nice To Haves

MBA or advanced analytics degree preferred
SQL/BI fluency preferred
Preferred experience with OMS/WMS modernization, inventory promise engines, last‑mile optimization, or network‑based speed programs
Preferred exposure to marketplace or seller operations models

Responsibilities

Own the eCommerce operational roadmap, translating strategy into an aligned portfolio of initiatives that improve customer experience, speed, availability, and findability
Lead cross‑functional prioritization of fulfillment speed, fast‑promise assortment, and delivery accuracy initiatives; quantify customer and financial impact to guide investment decisions
Partner with Merchandising, Supply Chain, and Technology to ensure item readiness, availability, and promise capabilities are executable at scale
Lead digital friction removal across browse, PDP, cart, checkout, fulfillment selection, and post‑purchase experiences in partnership with Product, Engineering, and Customer Care
Define and govern the eCommerce experimentation program, including hypothesis development, sizing, guardrails, ROI measurement, and playbook‑driven scaling of successful tests
Stand up and own unified dashboards and KPI definitions across traffic, conversion, SEO performance, item health, availability, and fulfillment outcomes
Drive Weekly and Monthly Business Review (WBR/MBR) cadences that surface insights, accelerate decisions, and reinforce accountability
Partner with Technology and Product leaders to shape multi‑quarter roadmaps that address merchandising gaps, scalability needs, and operational friction points
Institutionalize incident management, escalation paths, and rollback procedures for site stability, order flow integrity, and customer promise reliability
Coach and develop managers across eCommerce strategy, item transactability, SEO, and operations; clarify roles, SLAs, and decision rights
Influence senior stakeholders across Merchandising, Supply Chain, Product/Engineering, Marketing, Stores/Field Ops, and Customer Experience