Director, DTC Site Operations

Hasbro•Renton, WA

11d•$155,200 - $232,800•Hybrid

About The Position

At Hasbro and Wizards of the Coast, we're building fan experiences that bring some of the most beloved franchises in the world to life across our DTC storefronts. Ready to lead the team that makes it happen — fast, flawless, and unforgettable for fans? As Site Operations Director, partner with Business, Marketing, and Brand teams to turn product lineups and merchandising strategy into standout on-site moments, owning execution from handoff to launch! This is a hybrid role requiring three days per week in our Renton, WA office.

Requirements

8+ years of operational or ecommerce experience in DTC, digital media, entertainment, or consumer brands
A track record of turning brand strategy into digital execution — PDPs, homepages, landing pages, site content, and beyond
Experience building intake and delivery processes for digital storefronts
Consistent track record to spot process gaps, automate manual work, and set SLAs that stick
Demonstrated judgment in capacity planning and trade-off decisions under pressure
Experience building and leading teams that own digital operations, copy, and digital assets
Strong grasp of mobile-first, responsive design
Experience launching A/B experiments and translating results into action
Sharp cross-functional and escalation-management skills, with the ability to align partners and drive timelines forward

Nice To Haves

Comfort operating shared or multi-tenant ecommerce platforms across multiple brands/customers
Broad knowledge of end-to-end DTC operations, including both site operations and fulfillment operations
Familiarity with Salesforce Commerce Cloud, CMS, or similar platforms
Background in graphic design or creative production
A genuine passion for gaming, toys, or entertainment franchises

Responsibilities

Build and grow a team that creates storefront pages and keeps site content sharp and on-brand across multiple DTC properties
Plan execution and capacity against business plans, and make sharp trade-off calls when priorities compete
Lead the launch execution calendar and deliver every update on time and consistently
Transform brand-provided copy and assets into site-specific content and graphics that make each property pop
Catch launch risks early, own problem-solving, and keep partners informed every step of the way
Set clear SLAs to measure and report on team performance, and find opportunities to automate manual processes
Convert engagement data into recommendations that power future launches
Launch experiments with partners to continuously improve the shopping experience