Director, DTC & Marketplace - Philosophy

Coty•New York, NY

4d•$150,000 - $190,000•Hybrid

About The Position

COTY is looking for smart leaders who are agile and passionate. Hiring for a Director, DTC Philosophy.com with multiple direct reports, responsible for driving the brand.com strategy, and profitable growth for Philosophy Direct to Consumer brand education and retail site. Responsible for scaling revenue, maximizing conversion, and enhancing customer lifetime value while delivering a premium branded digital shopper experience. As Director philosophy.com, you are responsible for the strategy, execution and financials for the brand DTC site reporting to the SVP philosophy beauty. DIRECTOR DTC PHILOSOPHY will work closely with Global Innovation, Brand Marketing, Trade Marketing, Supply Chain, Performance Marketing, Media, and IT teams to curate a seamless end-to-end user journey. All your colleagues are passionate, hard-working and expert in beauty fragrance and skincare.

Requirements

8+ years of related experience in DTC brand management, with a track record of scaling a high-growth brand site.
Proven technical familiarity with DTC platforms (MUST have Shopify experience) and analytics tools (e.g., Google Analytics).
Deep expertise in key performance marketing tactics, CRM platforms (e.g., Klaviyo), acquisition strategies, and web analytics.
Undergraduate degree required

Nice To Haves

Experience in beauty
Strategic thinker who is autonomous, decisive, data-obsessed, and highly collaborative.
Strong financial acumen and P&L management experience; results- and success-oriented.
Must be an excellent team player, possessing the ability to build, foster, and nurture strong relationships with cross-functional partners and external vendors.
Must possess excellent oral and written communication, analytical, creative, and commercial skills.
Strong leadership presence with top leaders, including heads of markets and Executive Committee members up to and including the CEO.

Responsibilities

Lead philosophy.com to meet and exceed gross/net revenue, margin, and ROI targets. P&L ownership including forecasting, budgeting, and promotional strategy and execution.
Define site merchandising strategy, online-exclusive bundles, sampling strategies, and promotional calendars to maximize Average Order Value (AOV), conversion rates, and sales and profit. Includes readiness for all launches and PDP updates.
Partner with US media/acquisition teams to optimize full-funnel performance marketing investments across Paid Search, Paid Social, Affiliate, SEO, and Retargeting.
Oversee the CRM, Email/SMS marketing strategy, and brand loyalty/subscription programs to drive repeat purchase frequency and Customer Lifetime Value (LTV). Includes livestreaming for new and loyal fans.
Drive the digital roadmap for Philosophy.com; lead CRO (conversion rate optimization) initiatives, A/B testing schedules, site speed enhancements, and UX/UI UI/UX overhauls in partnership with tech/development teams.
Collaborate with supply chain, fulfillment, and customer service teams to ensure seamless order delivery, inventory health, low backorder rates, and superior consumer satisfaction.
Track and report weekly, monthly, and quarterly performance (traffic, conversion, CAC, LTV, ROAS), leveraging insights to pivot and capture immediate revenue opportunities.