Director, DTC Growth
About The Position
The NFL Media O&O Strategy and Growth Group is a new business segment within NFL Media tasked with building a closer connection between fans and the world's most exciting sports and entertainment experience, the National Football League. We are seeking an experienced Direct-to-Consumer (DTC) Director, Growth to lead our product-led growth engine. In this pivotal role, you'll oversee the optimization of the on-platform growth funnel, from acquisition to retention, by deeply understanding user behavior, identifying pain points, and leveraging opportunities. You'll use data-driven strategies and user research to run high-impact experiments and improve core user flows. This position requires someone who is highly analytical, deeply curious, an effective team leader, and a master collaborator who can balance strategic thinking with hands-on execution.
Requirements
- 8-10 years of work experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, or Retention roles
- Experience with streaming platforms and subscription products
- Strong quantitative and analytical skills
- Must be comfortable living in the details of the numbers
- Experience working with product, engineering, analytics, and marketing tech stakeholders
- Experience in developing evidence-based strategic frameworks to inform decision-making
- A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand materials
- Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
- Experience interfacing and presenting to senior executives and management teams
- High level of integrity, strong work ethic, and deep intellectual curiosity
- Strong interpersonal skills with a collaborative DNA
Nice To Haves
- A passion for sports and the NFL is a big plus
Responsibilities
- Leads the end-to-end on-platform growth funnel strategy, from entry points through purchase, onboarding, and retention
- Partner with product management to develop a comprehensive product growth roadmap, aligning quick wins with long-term, compounding investments.
- Drives execution of the DTC vision through product by cultivating a collaborative culture across teams by establishing a variety of different forums for discussion that encourage idea-sharing and alignment
- Directs the development of comprehensive DTC growth strategies by engaging cross-functional partners in marketing, product, analytics, and customer experience
- Partner with analytics, strategy & marketing teams to define and target important audience segments to optimize product touchpoints
- Integrate product, engineering and design viewpoints to define growth-focused features and feature optimizations
- Drive alignment with marketing to ensure full-funnel campaigns (on & off platform) are consistent across messaging & tactics
- Leverage the business calendar and customer segment insights to analyze funnel performance, identify pain points, and deliver strategic recommendations that optimize journeys, boost engagement, and drive growth
- Lead and mentor a specialized team of experts in acquisition, churn, and retention, directing efforts to leverage and optimize product platform tools
Benefits
- To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
