Growth Director

EBSCO Industries Inc

11d

About The Position

Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.Job SummaryWe're looking for a Growth Director to lead digital growth across our website, performance marketing, and customer lifecycle. You'll own Moultrie.com as a top sales driver, manage paid campaigns, build customer relationships through lifecycle marketing, and use data to grow our reach. The ideal candidate has real experience in eCommerce, paid media, lifecycle marketing, and analytics—and gets the outdoors lifestyle.

Requirements

• 7–10+ years in digital marketing, growth, or eCommerce leadership.
• Track record of owning and scaling a DTC website as a main revenue driver.
• Experience managing multi-million-dollar ad budgets across paid search, social, display, affiliate, and influencer.
• Proven success building lifecycle programs (email/SMS) that sell, educate, and nurture customers.
• Experience leading teams and agencies with measurable results.
• Website & eCommerce: Know how to grow through SEO, CRO, and great digital experiences.
• Acquisition: Expert in multi-channel advertising—paid search, social, influencer, affiliate.
• Lifecycle Marketing: Strong with segmentation, automation, and personalization that balances selling, education, and nurturing to drive repeat purchases and LTV.
• Analytics & Tech: Comfortable with growth analytics, attribution, and using MarTech stacks to make smart decisions.
• Can build and lead high-performing teams, agencies, and contractors.
• Good at setting strategies and turning them into clear action plans.
• Financially sharp—can forecast, manage budgets, and tie spend to business goals.
• Strong communicator who works well across functions.

Nice To Haves

• Background in consumer brands, outdoor lifestyle, or enthusiast communities is a plus.

Responsibilities

• Growth Vision & Website Strategy Leadership: Define where the website needs to go as our primary conversion engine.
• Market Expansion & Performance Marketing Leadership: Set the direction for acquisition across paid, social, afiliate, and influencer channels.
• Lifecycle Marketing & Customer Engagement Leadership: Build lifecycle programs that sell, educate, and nurture customers throughout their journey.
• Growth Analytics & Decision Frameworks Leadership: Make sure the team is making data-driven decisions, not guessing.
• Organizational Leadership & Capability Building Leadership: Build a high-performance growth team with the right mix of internal talent and external partners.
• Growth Alignment & Brand Impact Leadership: Connect marketing and sales to company growth goals—revenue, acquisition, retention, brand equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed