Director, Direct To Patient Channel Strategy and Partnerships – MariTide

Amgen • Thousand Oaks, CA

9d • Onsite

About The Position

Amgen is building a Direct-to-Patient (DTP) channel to support the U.S. launch of MariTide, operating alongside traditional access pathways. This integrated model combines digital intake, telehealth-enabled care, and end-to-end fulfillment, routing patients to cash-pay or reimbursed options based on their needs. The Director, DTP Channel Strategy and Partnerships will own the strategy and execution for how MariTide reaches patients directly, defining the channel strategy, selecting and managing partners (fulfillment, telehealth, pharmacy), and shaping the patient experience across both cash-pay and reimbursed pathways. This high-ownership role requires comfort with both strategic definition and commercial execution, navigating partners, cross-functional stakeholders, and a regulated environment under a compressed launch timeline. The role also includes leadership of a Sr. Manager, Partner Integration & Patient Experience.

Requirements

• Doctorate degree & 4 years of commercial, digital health, operations, or marketing experience OR Master’s degree & 7 years of commercial, digital health, operations, or marketing experience AND Bachelor's degree & 9 years of commercial, digital health, operations, or marketing experience
• Experience in digital health, pharma commercialization, telehealth, consumer health, or adjacent industries with direct accountability for building or managing new commercial channels
• Experience designing and standing up direct-to-consumer or direct-to-patient channel models, including intake flows, telehealth integration, fulfillment, payment workflows, and refills
• Track record selecting, negotiating, and managing external partners at scale — fulfillment, telehealth, specialty pharmacy, or platform vendors — including SLA governance and performance management
• Deep understanding of cash-pay economics, pricing transparency, and Gross-to-Net implications in a pharma or health tech context
• Experience operating in highly regulated environments with direct collaboration across Legal, Regulatory, Government Pricing, and Compliance
• Experience launching complex, multi-stakeholder commercial models under compressed timelines
• Strong cross-functional leadership and influencing skills across commercial, operations, legal, and technology stakeholders
• People leadership experience, with a track record of developing high-performing direct reports
• Data-driven mindset with demonstrated ownership of conversion, adherence, SLA performance, and patient experience metrics

Responsibilities

• Lead the identification, evaluation, selection, and contracting of partners across fulfillment, telehealth, pharmacy, and platform categories.
• Serve as the primary business representative in contract negotiations with prospective partners, working closely with Legal.
• Define governance structures for partner relationships, including SLAs, data-sharing standards, performance expectations, and escalation paths.
• Own ongoing partner performance management, driving accountability and escalating risks.
• Coordinate partner integration and readiness with the Sr. Program Manager, ensuring testing and launch milestones are met.
• Define the channel strategy in partnership with the ED, translating the DTP operating model into an implementable channel design.
• Provide strategic guidance for the DTP channel architecture, including routing logic, business rules, and decision frameworks.
• Inform and recommend build vs. buy vs. partner tradeoffs.
• Ensure the channel design and partnership approach scales across launch, future indications, and evolving access pathways.
• Own the patient-facing channel experience strategy across intake, evaluation, prescribing, fulfillment, and refill.
• Establish standards for a simple, transparent, and consumer-grade patient experience, reducing friction.
• Oversee the Sr. Manager, Partner Integration & Patient Experience in designing and validating the end-to-end patient journey.
• Define the strategy and decision framework for routing patients across cash-pay and reimbursed pathways within the DTP model.
• Partner with Value & Access and Contracts & Pricing on cash-pay economics, pricing transparency, and Gross-to-Net implications.
• Ensure payment workflows, coupon programs, and copay support mechanisms are integrated seamlessly into the patient journey.
• Lead alignment with Marketing, Value & Access, Medical, Regulatory, Legal, Tax, and Operations on channel design decisions.
• Partner with the Director, DTP Operations on the handoffs between channel strategy and operational execution.
• Represent the DTP channel perspective in enterprise governance forums and commercial planning processes.
• Recruit, onboard, and develop the Sr. Manager, Partner Integration & Patient Experience.
• Set clear direction, priorities, and development plans for the team.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Ph.D. or professional degree