Director, Digital

City of New York • New York City, NY

2d • $150,000 - $187,000

About The Position

The Deputy Commissioner, Public Information is seeking a Director of Digital whose responsibilities may include, but will not be limited to, the following: - Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department’s goals and visibility; - Supervise staff and perform work of technical responsibility related to digital and graphic updates to the NYPD’s external website, internal intranet, and social media channels; - Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD’s work for posting to all websites and social media. - Create and post content for NYPD’s social media presence on Instagram, Twitter, Facebook, and LinkedIn. - Develop strategies to use multimedia content, social media, website, and other digital media tactics to reach and engage a greater number of New York City residents; - Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages; - Develop a digital first strategy and culture for breaking news; - Establish aggressive short- and long-term digital goals, and work with the broader team to execute them; and - Work with Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination.

Responsibilities

• Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department’s goals and visibility
• Supervise staff and perform work of technical responsibility related to digital and graphic updates to the NYPD’s external website, internal intranet, and social media channels
• Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD’s work for posting to all websites and social media
• Create and post content for NYPD’s social media presence on Instagram, Twitter, Facebook, and LinkedIn
• Develop strategies to use multimedia content, social media, website, and other digital media tactics to reach and engage a greater number of New York City residents
• Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages
• Develop a digital first strategy and culture for breaking news
• Establish aggressive short- and long-term digital goals, and work with the broader team to execute them
• Work with Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees