Digital Director

NextGen America • Washington, DC

2d • Remote

About The Position

The Digital Director will lead the strategy, execution, and growth of NextGen's digital media ecosystem — overseeing social media content, email, SMS, website, and organic digital organizing programs.
This role leads all digital messaging and content strategy for one of the nation's largest youth organizing organizations, weaving issue-based education, storytelling, and organizing into everyday culture to educate and empower young people to organize, vote, and lead.

The Digital Director will bring deep experience in building and managing digital programs that meet young people where they are — from TikTok to text messages — and will be passionate about applying that experience to youth organizing, culture, and mobilization. The ideal candidate is creative, culturally fluent, and excited to experiment with new approaches that resonate with Gen Z audiences.

This role requires both big-picture strategic leadership and the ability to engage directly in execution during key moments. You should be energized by fast-moving political environments, cultural experimentation, and building digital systems that convert attention into action.

The ideal candidate has a passion for empowering young people and believes that when young people have the tools, education, and resources, they can transform elections, shape culture, build new systems, and tackle economic inequality and authoritarianism at the root. We are an equal opportunity employer, and we encourage people of diverse backgrounds and experiences to apply. We value and are committed to diversity, equity, and inclusion as an organization--in theory and in practice--and our culture reflects that value and commitment.

This role will report to the Vice President of Communications.

This is a fully remote position with no location requirement. We encourage candidates from all locations within the United States to apply.

Requirements

• 5-7 years of communications or digital work for political campaigns, nonprofit advocacy groups, social movements, or mission-driven organizations
• At least 3 years of experience managing staff, contractors, or cross-functional teams – preferably a social media or digital content team
• Demonstrated success creating digital content that resonates with young audiences, especially on TikTok, Instagram, and emerging platforms
• Exceptional writing and storytelling skills with the ability to craft compelling narratives for different platforms and audiences
• Strong understanding of Gen Z culture, digital trends, and how young people engage with media and organizing
• Exceptional copyediting and proofreading skills
• Experience translating organizing goals into compelling digital content and campaigns
• Comfortable using data and analytics to evaluate program performance and guide strategy
• High attention to detail and strong sense of ownership and accountability
• Be a positive, collaborative team player who empowers others to do their best work
• Proficiency with advocacy CRM tools such as Blue State Digital, Action Network, EveryAction/NGPVAN, or similar platforms
• Familiarity with CMS tools like WordPress and social media management platforms (Hootsuite, Sprout Social, etc.)
• Experience with email and SMS platforms
• Comfort with analytics tools including native platform analytics, Google Analytics, and social media insights

Nice To Haves

• Experience with Canva, Adobe Creative Suite, CapCut, or similar tools
• Experience managing digital budgets for paid media programs
• Background in organizing, movement-building, or issue advocacy
• Multilingual skills, particularly Spanish
• Experience producing or managing TikTok content with strong organic reach
• Existing relationships within Gen Z creator communities or youth organizing networks

Responsibilities

• Lead NextGen’s digital content and messaging strategy across platforms including TikTok, Instagram, YouTube, X, and emerging spaces
• Develop and implement integrated digital strategies that connect organizing goals, issue education, and cultural relevance
• Manage day-to-day posting, testing, and growth strategies for organizational social media accounts
• Collaborate with Digital Content Producer(s) and campus organizers and organizing teams to surface and identify compelling stories, trends, and content opportunities
• Oversee content creation workflows, including working with student creators, influencers, and external content partners
• Build and manage relationships with content creators and youth influencers to amplify NextGen's message
• Stay current on platform trends, Gen Z culture, and emerging digital spaces where young people organize and communicate
• Oversee NextGen's email and broadcast SMS programs, setting messaging strategy, calendar, and performance benchmarks
• Serve as lead writer, overseeing checklisting/QA process, and managing email calendar
• Lead digital organizing campaigns through website actions such as petitions, advocacy tools, and voter education resources
• Explore opportunities to organize/register voters/build community through digital tools
• Manage campus digital producer
• Coordinate across organizing desks, campus organizers, and coalition partners to launch targeted digital campaigns that support organizing goals
• Strengthen NextGen’s ladder of engagement to convert followers into organizers, volunteers, and active participants
• Propose new digital trends and tactics that will help innovate NextGen's approach to organizing and cultural engagement
• Manage relationships with digital tool vendors, consultants, and platform partners
• Oversee website content updates and digital resource management
• Develop and execute content plans that support multiple campaigns and organizing priorities
• Review, advise on, and execute digital content that supports or uplifts student voices, volunteer opportunities, partnership collaborations, and other related programs
• Manage digital asset library and brand consistency across platforms
• Provide day-to-day management and mentorship of digital and social media staff, including Digital Content Producer(s)
• Set clear goals, workflows, and performance benchmarks for the digital team
• Build team capacity and skill in content creation, copywriting, platform strategy, and organizing integration
• Drive rapid response strategy and execution during key political and cultural moments
• Analyze digital program performance and make data-informed recommendations for growth and improvement
• Foster a collaborative, creative team culture that encourages experimentation and innovation
• Perform other duties as assigned

Benefits

• Medical, dental and vision insurance: 100% coverage for you and for your dependents
• Short-term disability, long-term disability and life insurance
• 401(k) plan - we’ll match 100% up to 4% of your salary
• Generous PTO and leave policies
• 19 paid organization-wide holidays
• Up to $150 per month to use toward your cell phone and internet costs
• $100 per month to use toward your personal health and wellness goals
• Flexible spending account for dependent care
• Professional development opportunities to help you achieve your best self

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees