Digital Director

Adams Communications Co•Eau Claire, WI

About The Position

Responsible for achieving digital revenue goals. This includes the development of their own book of business as well as mentoring of the local advertising sales team, including four legged sales calls for APG of Northern Wisconsin. Workload split as follows: 50% developing and provides leadership to the Advertising Department in a manner consistent with sound management practices to ensure the attainment of digital performance goals. Directly manages sales representatives in regard to any and all digital products of the Rockford Register Star. Leads the department in order to achieve bottom line growth of digital revenue through any means necessary including direct sales, assisted sales, and managing third party sales. Provide training for all MMAEs to develop a level of competency commiserate for goal achievement. This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG of Northern Wisconsin. This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters and other emerging solutions. The ideal candidate will: - Will have a strong understanding of current digital marketing tools and strategies. - Lead integrated digital marketing campaigns from concept to execution. - Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space. - Strong work ethic, appropriate understanding of Google Suites data collection - Primary office location is flexible to current market presence.

Requirements

College degree in Advertising, Marketing or related field
Minimum of five years of demonstrated success in a previous digital marketing/media sales position and prior management/supervisory experience
Analytics - This position will also measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are necessary components
Shared Responsibilities - This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc…)
APG Digital Team - This position will be part of the APG Digital Management Team, requiring regular participation in group calls and projects
Positive leadership qualities and coaching mentality
Self-motivated, possess effective communication skills, creativity, strategic thinking
Good oral and written comprehension, deductive reasoning, and excellent managerial skills
Proficiency in Microsoft Office, Word, Excel, PowerPoint & G-Suite required
The ability to learn other relevant software programs and teach direct reports is paramount
Must be able to achieve high performance goals and lead sales representatives in that same pursuit in a complex, demanding environment
Must be very well organized, self-directed, and goal-oriented, with strong time leadership skills
Must be able to effectively communicate orally and in writing with customers, colleagues, and staff
Must have strong customer service orientation, leadership skills, and strength in sales and negotiation processes
Minimum of 3+ years of experience in digital marketing and sales
Will have a strong understanding of current digital marketing tools and strategies
Lead integrated digital marketing campaigns from concept to execution
Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space
Strong work ethic, appropriate understanding of Google Suites data collection

Responsibilities

Achieving digital revenue goals
Development of their own book of business
Mentoring of the local advertising sales team
Four legged sales calls for APG of Northern Wisconsin
Developing and provides leadership to the Advertising Department
Directly manages sales representatives in regard to any and all digital products of the Rockford Register Star
Leads the department in order to achieve bottom line growth of digital revenue through any means necessary including direct sales, assisted sales, and managing third party sales
Provide training for all MMAEs to develop a level of competency commiserate for goal achievement
Manage digital marketing solutions and services for the region
Daily harvesting of new business in the region
Coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters and other emerging solutions
Manage digital advertising strategy, both from a business, sales and technical perspective
Assist with the budget development and projections for advertising
Measure the effectiveness of various marketing campaigns
Prospecting and harvesting their own new digital business
Training staff and creating optimal solutions for area businesses
Ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc…)
Regular participation in group calls and projects
Provides all MMAEs with the training and support necessary to achieve high performance goals
Creates new revenue opportunities, closes sales, and maintains current accounts
Partners to actively recruit, develop, and maintains a highly qualified and motivated sales force
Provides expertise and assistance on sales calls for any high potential digital meetings with reps
Establishes sales goals and other optimal standards of performance
Leads practice in sales principles, techniques, and skills to maximize sales effort
Creates sales tools and assists in presentations
Establishes, evaluates, maintains, and monitors competitive pricing and products that best meet the needs of customer and that help our customers grow and prosper
Cultivates and maintains relationships with customers
Accurately forecasts, budgets, and reports revenue and efficiencies to management
Works well with other departments to ensure the efficient coordination of work flow
Performs all other duties as assigned
Maintain a positive work atmosphere by acting and communicating in a manner so that you get along with customers, co-workers and managers
Develops processes that make the digital side of the ad department more efficient and effective